Cognitive Approach

Question 1

What is an inference

Answer 1

Conclusions made about mental processes through observed behaviour. Theoretical & computer models e.g memory

Question 2

Computer models analogy

Answer 2

They view the mind like a machine that takes in information, stores it, processes it and then produces and output

Question 3

What is serial processing

Answer 3

One process has to be completed before the next starts e.g multi store model

Question 4

What is parallel processing

Answer 4

Some or all processes involved in a cognitive task occur at the same time e.g working memory

Question 5

Evaluation: strength

Answer 5

Highly scientific: based on lab research which adopts an objective way of measuring behaviour e.g brain scanning techniques = greater validity

Question 6

Evaluation: strength

Answer 6

Led to practical applications: therapies into depression which identifies maladaptive thinking that can be changed

Question 7

Evaluation: strength

Answer 7

Less deterministic: it implies we can change our thought processes that underline our behaviour

Question 8

Evaluation: weakness

Answer 8

Abstract nature: artificial tasks such as memory tests which lacks external validity

Question 9

Evaluation: weakness

Answer 9

Reductionist : it assumes the mind if like a machine so fails to consider the role of motivation and emotion in behaviour