Coca Cola World Trade

Question 1

Coca-Cola brand

Answer 1

Coca-Cola was rated by Interbrand as one of the most valuable brands behind Apple, Google, Amazona and Microsoft.

Question 2

Positive impacts of Coca-Cola

Answer 2

Massive employment opportunities both directly and indirectly in related industries.

Franchise operation means that many local bottlers profit from sale, benefiting the local economy.

Uses marketing network to increase awareness of recycling and distribution network for disaster relief.

Initiates sustainable agricultural schemes e.g. constructing rainwater harvesting systems at tea suppliers in China.

Question 3

Negative impacts of Coca-Cola

Answer 3

Harsh working conditions in some bottling plants.

Millions spent on countering the links to obesity.

Long hours for little pay, with most profits being returned to the USA.

Exhaustion of local water supplies and pollution (Kerala, India 2004).

Pesticide residue identified in some Coca-Cola products