CMS quiz answers

Question 1

What does CMS stand for?

Answer 1

Content Management System

Question 2

Which of the following are features of a Content Management System? a) Widgets, b) Plugins, c) Remarketing, d) WYSIWYG editing
a) A & B only
b) A, B & C only
c) A, B & D only
d) B, C & D only

Answer 2

C - Remarketing is not a feature of Content Management Systems. It is a way to target ads to customers who have visited your site.

Question 3

Which of the following is most likely to be an advantage of self-hosting?
a) Self hosting provides expert support
b) You do not need to worry about updates
c) You have total control over the website
d) It is free to set up

Answer 3

C – Self hosting does not provide expert support, you need a high level of skill to be able to do this yourself and you must provide your own updates.

Question 4

4. Which of the following is most likely to be an advantage of hosted services?
   a) It is cheaper compared to self hosting
   b) There is a higher level of security
   c) You have total control of the website
   d) Users have full access to the back end of the site

Answer 4

B – Some hosted services can be expensive and the control you have over your website can be limited. You do not have code level access, so changes that are needed may have to go through the provider.

Question 5

When would you most likely use a .GIF file?
*
a) For high resolution images with more than 256 colours
b) For files that need to be Apple compatible and require QuickTime Player.
c) For sound files that are high quality and widely used on Windows compatible devices
d) For image files that contain less than 256 colours or if a transparent background is required

Answer 5

D – A is used for JPEGs, B is used for .MOV files and C is used for .WAV files.

Question 6

What is defined as a bounce rate?
*
a) Visitors who bounce from one page to another on the website
b) The number of people who have clicked on a call to action button
c) The percentage of people who leave your website after viewing one page in one session, having not interacted with your site.
d) The percentage of conversions a website has made from an advert

Answer 6

C – A bounce is when a user leaves the landing page they arrived on, without clicking any links, taking any actions or completing any events

Question 7

7. Tom runs a pet shop in Ipswich, but has a new store opening in Norwich. He sends an email campaign out to his current customers telling them about the new store, with a landing page containing information about this store. What page would he want to ensure there is simple navigation back to?
   a) Tom’s Ipswich Pet Shop
   b) Tom’s Norwich Pet Shop
   c) The Home Page
   d) Tom’s Blog

Answer 7

A - The landing page is already full of information about the new Norwich shop, and if he is emailing current customers then they most likely live in the Ipswich area. This gives users the opportunity to navigate back to the Ipswich page and potentially make a purchase.

Question 8

8. What methods can a site analyst use to see if the website is delivering a return on investment (ROI)? a) Number of times the website has been shared, b) Number of likes on Facebook, c) Number of conversions, d) Value of conversions
   a) A & B only
   b) B, C & D only
   c) B & D only
   d) A, C & D only

Answer 8

D – Although measuring social data such as Facebook likes is useful, there is no direct link to a website’s ROI unless social traffic is analysed.

Question 9

9. What adjustments can be made to a website to make it more accessible? A) Information should be easy to read and not dependent upon colour for understanding, B) Providing captions for videos, C) Including Alternative forms of CAPTCHA content, D) Offering a Braille version that can be posted to the user
   a) A & D only
   b) A, B & D only
   c) A, B & C only
   d) A, B, C & D

Answer 9

C - Websites should not be dependent upon colour to read for those with colour blindness. Providing captions for videos will help people with hearing problems.

Question 10

Which of the following actions would most likely be part of the role of a UX designer?
a) Code the website
b) Improve the quality of user interactions
c) Manage the company finances
d) Produce copy to improve conversions

Answer 10

B – UX designers improve the customers usability of a website to help businesses increase conversions.