Climate Change webpage - Greenpeace UK Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

What is significant about the logo?

A

It is green which has connotations of the environment.

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2
Q

What are some of the features of the webpage (6 in total)?

A

1) There is a banner photograph
2) It’s interactive (“Sign up for e-updates”, “Take action” “Donate)
3) There is a sidebar with specific topical issues
4) There is another sidebar with links
5) There is a picture
6) There are hyperlinks

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3
Q

What impact does the picture have?

A

It proves that actions have an impact and that ice is melting.

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4
Q

What does the sidebar with links do?

A

It helps navigation.

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5
Q

What is the general tone of the piece?

A

It’s quite technical and semi-formal but it has contractions which narrow the gap between the author and the reader.

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6
Q

Describe the first few sentences.

A

The sentence is a point, it is short and sharp. the following sentence backs this up with evidence. It is a slippery slope argument.

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7
Q

What effect does the first paragraph have?

A

It is designed to scare the reader. “…could face extinction” is very final and pressuring. It is also pessimistic.

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8
Q

The entire text is emotive. What effect does this have?

A

It creates a sense of urgency e.g “people are dying”

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9
Q

“But catastrophic climate change isn’t inevitable” —–> opening sentence of second paragraph

A

This conveys a sense of hope and that there is still a chance.

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10
Q

What effect does “we know” have?

A

It implies that everyone should know.

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11
Q

What is the general effect of the second paragraph?

A

It is optimistic and has the feeling of empowerment.

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12
Q

The phrases in green are glossed. What effect does this have?

A

It leaves room for more information and allows people of all intellect to understand.

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13
Q

What impact does the word “dependence” have?

A

It implies that we rely too much on fossil fuels and that we shouldn’t do so.

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14
Q

What does the reader ask themselves after reading the sentence describing technology that could reduce the amount of fossil fuels we use?

A

Why aren’t we using it?

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15
Q

What does “If we” imply?

A

It implies that everyone is involved and that it is a group effort.

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16
Q

What effect does listing the available technology to combat climate change have?

A

It shows the science behind their ideas which makes them more credible and gives hope.

17
Q

What is the significance of “ready-to-go”?

A

It’s a compound adjective which implies that the threat is immediate and not far into future. It stresses the point that we need to take immediate action.

18
Q

How is the third paragraph written?

A

It is made up of mostly opinions which are presented as facts.

19
Q

Why are plural pronouns used repeatedly?

A

To create a sense of identification and to empower them.

20
Q

What techniques does the phrase “catastrophic climate change” use?

A

Alliteration and repetition

21
Q

Why is “can” in “We can” written in bold?

A

It stresses that stopping climate change is achievable.

22
Q

What tone does the last three paragraphs (under the heading “What you can do”) have?

A

More hopeful

23
Q

What does the single sentence “All that’s missing is the action itself” imply?

A

That it is our fault.

24
Q

What effect does using numbers in piece have?

A

They make the threat more realistic/immediate as it proves that there is real evidence.

25
Q

What style is the orange box on the right hand side of the page written in?

A

A persuasive style.

26
Q

What two things does the orange box use to convey their message?

A

A rhetorical question and imperatives.

27
Q

What does the phrase “A nice bit of schadenfreude in the morning” (found in the small blue box on the bottom right hand side) do?

A

It takes pleasure in someone else’s misery.

28
Q

What do the three buttons at the bottom of the article do?

A

They simplify navigation.