CLAY SHIRKY- END OF AUDIENCE THEORY

Question 1

What is the main idea of Shirky’s End of Audience theory?

Answer 1

• Traditional passive audiences no longer exists due to the rise of digital/social media.
• Instead, audiences actively share, create and engage with media products.

Question 2

In what ways have digital and social media made audiences active partipants?

Answer 2

• Engage via comments, shares, user-generated content.

Question 3

How is the end of audience theory appliacable to the news industry?

Answer 3

• The news industry has adapted to digital engament by integrating online discussions and multiple media content.

Question 4

Old Model of Audiences? (Passive Audience)

Answer 4

Traditional media (e.g., newspapers, TV) had a one-way communication where audiences simply consumed content.

Question 5

New Model of Audience (Active Audience)?

Answer 5

With digital platforms, audiences interact with media by commenting, remixing, and creating their own content.

Question 6

Prosumer

Answer 6

• Audiences that consume and produce content

(Producer + Consumer)