BLUMLER & KATZ- USES AND GRATIFICATION THEORY.

Question 1

Which theorist proposed the Uses and Gratification theory?

Answer 1

• Blumler & Katz

Question 2

Explain what the Uses and Gratification theory is? (Blumler & Katz)

Answer 2

• Audiences consume media for different purposes and gratifications, making them active rather than passive.
• They identified 4 key gratifications.

Why do audiences consume certain products?

Question 3

What ideas does the Uses and Gratfication theory (Blumler &Katz) challenge?

Answer 3

• Challenges ideas that audiences passively accept media messages, as they CHOOSE media based on needs and desires.
• Explains why ppl respond differently to the same media.

Question 4

Name 4 key gratification (reasons why people use media) identified by Blumler &Katz?

Answer 4

1. Entertainment and escapism.
2. Information and learning.
3. Social interaction.
4. Personal identity.

Question 5

Entertainment and escapism?

Answer 5

• Escape reality, relax and enjoy.

Question 6

Information and learning

Answer 6

• to learn and stay informed

Question 7

Social interaction?

Answer 7

• To connect with others, real or fictional.

Question 8

Personal identity?

Answer 8

• To explore and reinforce identity, values, and aspirations.