Audiences theory-Context of consumption

Question 1

What is the context of consumption? (simple definition)

Answer 1

• The circumstances, enviroment and methods through which media is consumed.

CEM- Circumstances, enviroment and methods

Question 2

What is context of consumption? (full definition)

Answer 2

• The circumstances, enviroments, and methods through which media is consumed.
• (including where, when, how audiences engage with content)

Question 3

Context of consumption- The where, when and how?

Answer 3

Where?- home, public spaces.
When?- Scheduled times vs on-demand content.
How? traditional (cinema, TV, Radio) vs modern (streaming platforms)

Question 4

How does the context of consumption impact audiences?

Answer 4

• It affects how audiences INTERPRET and INTERACT with media.

e.g watching a film in a cinema feels more immersive compared to watching it on a phone.

Question 5

How does the context of consumption influence producers?

Answer 5

• Producers design content to fit specific consumption contexts.

Creating high quality visuals for cinema experinces

Question 6

Can you give an example of media designed for a specific consumption context?

Answer 6

• Podcasts are designed for multitasking or commuting (as it focuses on engaging, episodic audio content)