Classic study: Baddeley (1996b) Flashcards
Aim
To explore effects of acoustic and semantic coding in STM and LTM to see if they are separate stores
The type of experiment
lab
what were the 3 IV’s
- Acoustically similar and dissimilar word list
- Semantically similar and dissimilar word list
- Performance before and after 15 minute delay
DV
Total words recalled in the right order
sample size
72 university students
Example of acoustically similar and dissimilar words
Similar - mad, map, man
dissmilar - pit, few, cow
Example of semantically similar and dissimilar words
Similar - great, large, big
Dissimilar - Good, huge, safe
Procedure
Participants split into 4 groups, each group views a slideshow of 10 words that appear for 3 seconds.
After they carry out an interference task before recalling the words on the slide show.
This happens 4 different times
After the 4 times theres a 15 minute break and a 5th round happens that’s unexpected to the participants
Procedure: What 4 groups are the participants split to?
- Acoustically similar group
- Acoustically dissimilar group (control group)
- Semantically similar group
- Semantically dissimilar group (control group)
Procedure: what was the interference task participants had to do before recalling the slideshow words
Hearing and writting down in order 8 numbers that come up 3 times
Results for acoustic words
Acoustically similar words seem to be confusing at first, but participants soon “catch up” with the Control group and even overtake them
- LTM is not confused by acoustic similarities
Results for semantic words
Semantically similar words do seem to be confusing and the experimental group lags behind the Control group.
- Control group performs better than experimental group
Conclusion
Performance on acoustically similar group was the only group that showed no forgetting, suggesting LTM is encoded acoustically.
What is a strength of the Validity of the experiment
it has high internal validity due to the well controlled procedures.
Strength of the Validity: Evidence of the well controlled procedures
Groups A, B, C, and D were matched in terms of how frequently the words appeared.