Class 8 Flashcards
1
Q
Marketing Information System (MIS) -
A
a system designed to support marketing decision making. process of gathering, sorting, evaluating accurate and updated information
2
Q
fad
A
collective behavior that develops within the culture, generation, a group of people enthusiastically following it (spinner, macarena)
3
Q
how to estimate current demand?
A
analyze the market trends, sales and etc
4
Q
how to estimate future demand?
A
survey buyers’ intentions
expert opinion
analyze past sales
5
Q
Qualitative research
A
Non-numerical, studies the behavior
what people think and why they think so
6
Q
Quantitative research
A
analyze through statistics, a lot of information, numerical
7
Q
Qualitative measuring, ways
A
Word association, visualization
