Class 5

Question 1

What is PESTLE for?

Answer 1

to see the big picture of the industry environment
for new businesses

Question 2

PESTLE stands for

Answer 2

Political (tax, government, trade policies)
Economical (inflation, interest rates, currencies)
Social (attitudes, trends)
Technological (cybersecurity, innovations)
Legal (employment laws)
Environmental (weather, climate change)

Question 3

5C analysis purpose

Answer 3

to check up the performance

Question 4

5C stands for

Answer 4

Company (what is our image, company culture)
Customers (who is audience, motivation to buy)
Competitors (now and in future, their position in market)
Collaborators (suppliers, distributors, partners)
Climate/Context (policies, regulations)

Question 5

a marketing opportunity -

Answer 5

in area of buyer need and interest that a company has a high profitability

Question 6

Porter’s Five Forces Analysis for..?

Answer 6

analysis of the competition of a business and possible profitability