Class 2 Flashcards

1
Q

what is a brand

A

A brand is a name, term,
design, symbol or any other
feature that distinguishes one
seller’s good or service from
those of other sellers.

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2
Q

why branding is important

A

more value
charge more for a product
People think about strong brands
more favorable opinions
want to be associated with brands that
share there values.

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3
Q

brand calibration

A

adjust on what you want to show

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4
Q

benefits of personal brand

A

Helps people get to know you better.
* Communicates who you are and what your expertise is.
* Controls what is said about you.
* Helps you stand out amongst others
* Finds challenges that correspond to your values.
* Enhances your network and opportunities.

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5
Q

What are
Employers Looking
for on Social
Media?

A

Information that supports qualifications for the job
Candidate has a professional online persona
What other people are posting about the candidate
A reason not to hire the candidate

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6
Q

What can be helpful content on social media

A

background information supported their professional qualifications for the job

Job candidate was creative

professional image

well-rounded, showed a wide range of interests

could see a good fit within the company culture

great communications skills

received awards and accolades

great references

had interacted with company’s social media accounts

compelling video or other content

had a large number of followers or subscribers

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7
Q

not to post on social media

A

provocative content

drinking or drugs

discriminatory comments

criminal behaviour

lied about qualifications

poor communication skills

bad mouthed previous employer

unprofessional

confidential info

lied about absence

posted too frequently

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8
Q

what is internal comm

A

process of
aligning employees to
company strategy

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9
Q

how do you align employees to the company strategies

A

informing, influencing, motivating, and
engaging people at all levels of the company through the oneway and two-way channels

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10
Q

objectives of internal comm

A

Present the organization and its mission

Create a corporate identity or a culture

Provide communication channels to obtain information

Inform employees about challenges

Help management pass down information or feedback

Foster cohesion and team spirit

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11
Q

benefits of internal comm

A

more engaged
support the brand
Lower acquisition and retention costs

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12
Q

what is descending comm top to bottom

A

diffuse information through decisions, rules, security measures, culture and the environment

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13
Q

what is ascending comm bottom to top

A

Gather information
*Enquire on employee’s mood;
* Find new ideas or procedures

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14
Q

what is interactive comm

A

together formal or informal

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15
Q

what is argumentation

A

The action or process of
reasoning systematically in
support of an idea, action, or
theory

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16
Q

questions before arguing

A

who, goal, time, location, when, rules, limits

17
Q

deduction

A

two premises and conclusion

17
Q

induction

A

general rule based on small sample

18
Q

casual reasoning

A

cause and effect between two elements

19
Q

dialectical reasoning

A

discussion of both sides to come to a conclusion

20
Q

definition

A

use term to see if a situartion adheres to it

21
Q

analogy

A

similarities between 2 situations

22
Q

facts

A

relies on fact and data

23
Q

rhetorical

A

use emotions, values and feelings

24
authority
relies on the credibility of the presenter
25
ad hominem
demonstrate inconsistency in the opponent's argument
26
ad personam
attacks the other person
27
alternative
constrains the opponent to take a position on restricted alternatives
28
irony
expresses an opposition either by asserting a contrary exaggeration or with hyperbole
29
questioning
obliges the presenter to increase the demonstration of his thesis
30
how do you convince someone
give them a reason to change on what could be
31
what is the dilution
weak arguments could reduce your credibility and that of other arguments
32
best practices when arguing
Be a good sport Respect your interlocutor Be hard on the ideas, not the person Admit when you are wrong Don't be afraid to apologize when necessary Be open
33
tips for
Start with a statement Use a strong voice Use silence to your advantage Move your body, open up your arms If you’re stuck, use repetition Reformulate Use structure (chronological, alphabetical…) Use contrasts (good and evil).