Chpt 13 Shopping Flashcards
Name the factors influencing decisions we make in shopping
Needs and wants Needs and wants Priorities Other people Emotions Fashion Merchandising Advertising Culture
Name the factors to consider when shopping
Budget Quality Value Design Comfort Environment Maintenance Purpose Guarantee Safety
Name 5 changes in shopping practices
Increase of competition means better prices for the customers
A wider range of goods is stocked in shops nowadays
Home delivery services are available
Free parking is provided by the shops
Fewer shops give credit or provide a counter service
5 advantages of self service
Quick and convenient Customers have more time to spend on selection Wide range of products Reduce queuing time Prices are lower due to bulk buying
5 disadvantages of self service
Less personal contact More temptation to impulse buy Most foods are pre packed and may not suit a single person Credit is usually not available There can be long queues at checkouts
3 advantages of counter services
Personal service
Advice offered
Usually credits will be allowed
3 disadvantages of counter services
Higher prices
More staff needed, meaning higher prices
Smaller selection of goods
Name 5 techniques to encourage the consumer to spend more
Heavier items placed at the front of the shop to encourage the consumer to get a trolly
Food sampling encourages impulse buying
Essential items are on low shelves while luxuries are at eye level
Essential items such as milk my bread are at the back of the shop so the consumer must walk through the whole shop
The smell of fresh baking if wafted throughout the shop
Name 5 guidelines for shopping
Always make a list and stick to it Avoid impulse buying Bring a shopping bag Look for quality and freshness Avoid shopping when tired or hungry
Name the decision making process of shopping
D- define the decision to be made
E- enquire about possible choices
C- consider the choices
I- investigate the result of different courses of action
D- decide on a plan and put it into action
E- evaluate the result
Define “own brands”
Some large shops use their own brands eg. St. Bernard, tesco. These products are usually packaged simply and are often cheaper than similar branded products
Define “unit pricing”
The is where certain goods that are unpacked eg. fish, meat, fruit, veg are priced according to their weight eg. 98c per kg
Define bulk buying
This is where you buy large quantities of the product because it is usually cheaper
Define loss leaders
This is where the product is sold at a loss to attract customers
Name an advantage and disadvantage for paying with cash
Advantages - quick and easy
Disadvantage - may be lost or stolen
