Chp 9-- Magazines

Question 1

academic journals

Answer 1

periodicals about scholarly topics, with articles typically edited and written by professors and/or other university-affiliated researchers

Question 2

upscale readers

Answer 2

upper-middle-class or upperclass people with substantial disposable income (money beyond the amount needed for basic expenses)

Question 3

media kits

Answer 3

databases compiled by magazines that tell potential advertisers attractive key facts about their readers

Question 4

magazine publisher

Answer 4

the chief executive of a magazine, who is in charge of its financial health

Question 5

custom magazine

Answer 5

a controlled circulation magazine that is typically created for a company with the goal of reaching out to a specific audience that the company wants to impress

Question 6

literary reviews

Answer 6

periodicals about literature and related topics

Question 7

graphic novel

Answer 7

an illustrated story that aims to be longer and more developed than a comic book

Question 8

paid circulation magazines

Answer 8

a magazine that supports its production and mailing by charging readers money, either for a subscription or for a single copy

Question 9

newsletter

Answer 9

a small-circulation periodical, typically four to eight pages long, that is composed and printed in a simple style

Question 10

single-copy sales

Answer 10

the number of copies of a magazine sold not by subscription, but one issue at a time

Question 11

circulation

Answer 11

the number of units of the magazine sold or distributed free to individuals in one publishing cycle

Question 12

subscription

Answer 12

a long-term order for a magazine that is paid for in advance, for a predetermined period of time or number of issues

Question 13

business-to-business (b-to-b) or trade magazine

Answer 13

a magazine that focuses on topics related to a particular occupation, profession, or industry

Question 14

brand

Answer 14

a name and image associated with a particular product

Question 15

consumer magazines

Answer 15

magazines aimed at the general public

Question 16

slotting fees

Answer 16

payments that ensure that companies’ products will be placed prominently at the front of magazine racks or at the checkout counters of supermarkets

Question 17

segments

Answer 17

portions of a magazine’s readership that an advertiser wants to reach

Question 18

comic book

Answer 18

a periodical that tells a story through pictures as well as words

Question 19

controlled circulation magazine

Answer 19

a magazine whose production and mailing is supported not by charging readers, but (typically) through advertising revenues; the publisher, rather than the reader, decides who gets the magazine