Chp 7-- Books Flashcards
pedagogy
the use of features such as learning objectives, chapter recaps, and questions for discussion; this is characteristic of educational books
K-12 books and materials
books and materials created for students in kindergarten through the 12th grade
higher-education books and materials
books and materials that focus on teaching students in college and post-college learning
professional books
books that help people who are working keep up-to-date in their areas as well as rise to the next level of knowledge
consumer books
books that are aimed at the general public
trade books
general-interest titles, including both fiction and nonfiction books, that are typically sold to consumers through retail bookstores (both traditional and web-based) and to libraries
trade paperbacks
standard-size books that have flexible covers
mass market paperbacks
smaller, pocket-size paperback books
mass market outlets
venues where mass market paperbacks are generally sold, including newsstands, drugstores, discount stores, and supermarkets
religious books
trade books that contain specifically religious content
scholarly books
titles published by scholarly societies, commercial publishers, and university presses for those involved in primary research in academic, corporate, or government settings
mail-order books
books that are advertised on TV or in promotional mailings that can be ordered directly from the publisher and are shipped to the consumer’s home
subscription reference books
titles such as “great books” series, dictionaries, atlases, and sets of encyclopedias that are marketed by their publishers to consumers on a door-to-door or direct-mail basis
composition
the work involved in inserting into a manuscript the codes and conventions that tell the page-making program or the printing press how the material should look on the page
acquisitions editor
a person who recruits and signs new authors and titles for the company’s list of books
royalties
shares of a book’s sales income that are paid to an author, usually based on the number of copies sold
literary agent
a person who, on behalf of a client, markets the client’s manuscripts to editors, publishers, and other buyers, based on knowledge of the target market and the specific content of the manuscript
prepublication research
research conducted in order to gauge a title’s chances of success with its likely audience
track records
the previous successes or failures of a product, person, or organization
advance on royalties
a payment of money before the book is published that is based on what the publisher anticipates the author will earn from royalties on the book
print run
the number of copies of a book that are printed
book tour
a series of appearances that an author makes in various cities in order to promote a title and stimulate sales
brick-and-mortar stores
stores that have a physical presence in the offline world
presold title
a book that publishers expect will sell well to specific audiences because it ties into material that is already popular with those audiences across other media
