Chp 7-- Books

Question 1

pedagogy

Answer 1

the use of features such as learning objectives, chapter recaps, and questions for discussion; this is characteristic of educational books

Question 2

K-12 books and materials

Answer 2

books and materials created for students in kindergarten through the 12th grade

Question 3

higher-education books and materials

Answer 3

books and materials that focus on teaching students in college and post-college learning

Question 4

professional books

Answer 4

books that help people who are working keep up-to-date in their areas as well as rise to the next level of knowledge

Question 5

consumer books

Answer 5

books that are aimed at the general public

Question 6

trade books

Answer 6

general-interest titles, including both fiction and nonfiction books, that are typically sold to consumers through retail bookstores (both traditional and web-based) and to libraries

Question 7

trade paperbacks

Answer 7

standard-size books that have flexible covers

Question 8

mass market paperbacks

Answer 8

smaller, pocket-size paperback books

Question 9

mass market outlets

Answer 9

venues where mass market paperbacks are generally sold, including newsstands, drugstores, discount stores, and supermarkets

Question 10

religious books

Answer 10

trade books that contain specifically religious content

Question 11

scholarly books

Answer 11

titles published by scholarly societies, commercial publishers, and university presses for those involved in primary research in academic, corporate, or government settings

Question 12

mail-order books

Answer 12

books that are advertised on TV or in promotional mailings that can be ordered directly from the publisher and are shipped to the consumer’s home

Question 13

subscription reference books

Answer 13

titles such as “great books” series, dictionaries, atlases, and sets of encyclopedias that are marketed by their publishers to consumers on a door-to-door or direct-mail basis

Question 14

composition

Answer 14

the work involved in inserting into a manuscript the codes and conventions that tell the page-making program or the printing press how the material should look on the page

Question 15

acquisitions editor

Answer 15

a person who recruits and signs new authors and titles for the company’s list of books

Question 16

royalties

Answer 16

shares of a book’s sales income that are paid to an author, usually based on the number of copies sold

Question 17

literary agent

Answer 17

a person who, on behalf of a client, markets the client’s manuscripts to editors, publishers, and other buyers, based on knowledge of the target market and the specific content of the manuscript

Question 18

prepublication research

Answer 18

research conducted in order to gauge a title’s chances of success with its likely audience

Question 19

track records

Answer 19

the previous successes or failures of a product, person, or organization

Question 20

advance on royalties

Answer 20

a payment of money before the book is published that is based on what the publisher anticipates the author will earn from royalties on the book

Question 21

print run

Answer 21

the number of copies of a book that are printed

Question 22

book tour

Answer 22

a series of appearances that an author makes in various cities in order to promote a title and stimulate sales

Question 23

brick-and-mortar stores

Answer 23

stores that have a physical presence in the offline world

Question 24

presold title

Answer 24

a book that publishers expect will sell well to specific audiences because it ties into material that is already popular with those audiences across other media