Chp 11-- Radio Flashcards
billboards
the mention of a sponsor’s name or products at the start or end of an aired program, acknowledged in return for money
syndicator
a company that licenses programming to radio stations on a market-by-market basis
drive time
early weekday mornings and late afternoons – when people are driving to and from work – when radio stations expect to capture their largest audience
rating point
one rating point equals 1 percent of the population in a market
format consultants
individuals hired by a radio station to analyze the competition and select a format that will attract the most lucrative audience niche possible
network
a company that distributes programs simultaneously to radio stations that agree to carry a substantial amount of its material on an ongoing basis
audio streaming**
practice in which an audio file is delivered to a computer-like device from a website so that it can be heard while it is coming into the device but cannot be saved or stored
network advertising
form of radio advertising in which national advertisers or their representatives purchase airtime not from local radio stations but from the network that serves the radio station
playlist
the roster or lineup of songs that a radio station can play on the air during a given period of time
music style
the aspect of a radio station’s format that refers to the type of music the station plays
HD (hybrid digital/analog) radio
a system in which digital signals of AM and FM stations are sent along with the traditional analog station sounds on the same frequencies allocated to the analog stations
amplitude modulation (AM)
a means of radio broadcasting, utilizing the band between 540 and 1,700 megahertz
burn music test
surveying people to determine which songs still draw interest and which have lost their popularity (or “burned out”)
music time period
the aspect of a radio station’s format that refers to the release date of the music that the station plays (e.g., “contemporary,” “oldies”)
format
the personality of a station, designed to attract a particular audience segment
fringe listeners
listeners who fall within the target audience but rarely listen to a particular station
noncommercial stations
radio stations that do not receive financial support from advertisers
core audience
listeners who spend a lot of time listening to a radio station
patent trust
a company owned by a number of firms that is formed to share their patents in order to prevent other firms from entering their industry unless the trust allows them to use the patents
portable people meter (PPM)
Arbitron’s electronic device for tracking radio listening both at home and on the street
national spot advertising
form of advertising in which airtime is purchased from a local radio station by national advertisers or their representatives
dead air
the silence on the airwaves that is produced when a radio station fails to transmit sound
radio promotion
a radio contest or event in which prizes are given out
Radio Corporation of America
the largest patent trust in the U.S. and a powerful force in developing the airwaves; the RCA can force anyone interested in setting up a radio station to pay for a radio patent
format networks
programming firms that provide subscribing radio stations with all the programming they need to fill their airwaves 24 hours a day, seven days a week; often the station needs only to insert local commercial spots into the programming
on-air talent
term referring to radio workers whose voices and personalities are broadcast over the radio’s airwaves
narrowcasting
going after specific slices of the radio audience that are especially attractive to advertisers
music activity level**
the aspect of a radio station’s format that refers to the played music’s dynamic impact (e.g., “soft rock,” “smooth jazz”)
focus groups
assemblages of 8 to 10 carefully chosen people who are asked to discuss their habits and opinions about one or more topics
barter
practice in which a syndicator provides the radio program and keeps a number of minutes for the sale of commercials to advertisers
local advertising
advertising money that comes from companies within listening range of the radio station
listening patterns
the habits that describe people’s use of radio
streaming audio
the flow of sounds (usually music) to listeners in such a way that the sounds are meant to disappear after they are heard
music sophistication**
the aspect of a radio station’s format that refers to the simplicity or complexity of the musical structure and lyrical content of the music played
commercial stations
radio stations that support themselves financially by selling time on their airwaves to advertisers
format clock (format wheel)
a circular chart that divides one hour of a radio station’s format into different timed program elements
frequency modulation (FM)
a means of radio broadcasting, utilizing the band between 88 and 108 megahertz
