Chp 8-- Newspapers Flashcards
beat
a specific, long-term assignment that covers a single topic area
classified ad
short announcement for a product or service that is typically grouped with announcements for other products or services of the same kind
alternative weekly
a paper written for a young, urban audience with an eye on political and cultural commentary
adversarial press
a press that has the ability to argue with the government
blog
a sort of diary or journal that may describe the events surrounding the coverage and that invites reader responses
managing editor
individual who coordinates the work of the sections (or departments) within the newspaper
pagination
the process by which newspaper pages are composed and displayed as completed pages, with pictures and graphics, on screen
total market coverage (TMC)
reaching nearly all households in a newspaper’s market area
newspapers
printed products created on a regular (weekly or daily) basis and released in multiple copies
newspaper distribution
bringing the finished issue to the point of exhibition
copy editors
the individuals who edit stories written by reporters; they edit for length, accuracy, style, and grammar and write headlines to accompany the stories
general assignment reporters
newspaper reporters who cover a variety of topics within their department
podcasts
audio recordings that can be downloaded to MP3 players
wire services
organizations that, for a fee, supply newspapers with a continual stream of hard news and feature stories about international, national, and even state topics via high-speed telephone, cable, and/or Internet connections
marriage mail outfits
advertising firms that specialize in delivering circular advertisements that might otherwise be inserts as FSIs in newspapers; they produce sheets and brochures from several advertisers that are bundled together
dailies
newspapers that are published on newsprint every day, sometimes with the exception of Sunday
shoppers
free, nondaily newspapers, typically aimed at people in particular neighborhoods who might shop at local merchants and designed primarily to deliver coupons and advertisements, though they may also carry some news or feature content
weeklies
newspapers that are published on newsprint once or twice a week
freelancers
workers who make a living by accepting and completing creative assignments from a number of different newspapers – sometimes several at one time
advertising-editorial ratio
set by the publisher, this ratio determines the balance between the amount of space available for advertisements and the amount of space available for editorial matter in one issue of a newspaper
co-op advertising
advertising in which manufacturers or distributors of products provide money to exhibitors in order to help the exhibitor with the cost of promoting a particular product
national ads
advertisements placed by large national and multinational firms that do business in a newspaper’s geographic area
direct mail firms
advertising firms that mail advertisements directly to consumers’ homes
mobile feed
stories specifically formatted for the user’s smart phone or tablets
cost per thousand readers or cost per mil (CPM)
the basic measurement of advertising efficiency in all media; it is used by advertisers to evaluate how much space they will buy in a given newspaper or other medium and what price they will pay
RSS feed
a flow of stories on topics the reader has chosen that the newspaper sends to the individual’s computer so that the user does not have to go to the paper’s website to see it
syndicates
companies that sell soft news, editorial matter, cartoons, and photographs to newspapers for use
editor
the executive in charge of all the operations required to fill the news hole
24/7
around-the-clock news organizations that constantly update stories and present new ones
news hole
the number of pages left over and available for editorial matter (based on the number of pages needed for advertisements)
users
the audience of newspaper websites
freestanding inserts (FSIs)
preprinted sheets that advertise particular products, services, or retailers
