Chp 8-- Newspapers Flashcards
beat
a specific, long-term assignment that covers a single topic area
classified ad
short announcement for a product or service that is typically grouped with announcements for other products or services of the same kind
alternative weekly
a paper written for a young, urban audience with an eye on political and cultural commentary
adversarial press
a press that has the ability to argue with the government
blog
a sort of diary or journal that may describe the events surrounding the coverage and that invites reader responses
managing editor
individual who coordinates the work of the sections (or departments) within the newspaper
pagination
the process by which newspaper pages are composed and displayed as completed pages, with pictures and graphics, on screen
total market coverage (TMC)
reaching nearly all households in a newspaper’s market area
newspapers
printed products created on a regular (weekly or daily) basis and released in multiple copies
newspaper distribution
bringing the finished issue to the point of exhibition
copy editors
the individuals who edit stories written by reporters; they edit for length, accuracy, style, and grammar and write headlines to accompany the stories
general assignment reporters
newspaper reporters who cover a variety of topics within their department
podcasts
audio recordings that can be downloaded to MP3 players
wire services
organizations that, for a fee, supply newspapers with a continual stream of hard news and feature stories about international, national, and even state topics via high-speed telephone, cable, and/or Internet connections
marriage mail outfits
advertising firms that specialize in delivering circular advertisements that might otherwise be inserts as FSIs in newspapers; they produce sheets and brochures from several advertisers that are bundled together
