Chp. 1 Flashcards
Deception
an effect by which participants are misinformed or misled about a study’s methods or purpose. It is used only if it is essential and justified
Demand characteristics
cues in an experiment that tell participants what behavior is expected
Self concept
“who I am” begins with self awareness
Brain regions
might hemisphere (self face recognition) and medial prefrontal cortex (thinking about self)
Self schemas
concepts or beliefs or thought patterns that you use to describe yourself (includes who we are, who we hope to become, who we dread becoming. Includes past, present and future. Includes the development of your social self
Social psychology
scientific study of how we, think about, influence, relate to one another
Duplex mind
at any given point in time you operate with a dual processing system/mind
Intuitive
automatic and unconscious (90% of our life)
Deliberate
rational and conscious
2 Criticisms
1) SP only describes what is common sense
2) SP is dangerous because it can be used to manipulate people
Theory
integrated set of principles that explain and predict observed events
Hypothesis
testable proposition that describes a relationship that may exist between events
Survey
want a representative sample to describe a population
Rule of 1200
1200 randomly selected participants will enable us to be 95% confident of describing the entire population with a margin of error of + or - 3% points
4 Biasing influences related surveys
1) unrepresented sample
2) order of questions
3) response options
4) the wording of the questions
