Choosing Strategic Direction Flashcards
How can businesses use Ansoff’s Matrix
Businesses can use Ansoff’s Matrix to analyse their strategic direction
Draw Ansoff’s Matrix
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What does market penetration involve
Market penetration involves increasing sales of existing products to existing markets
What does market development involve
Market development involves targeting existing products at new markets to increase sales
What does product development involve
Product development involves targeting new products in existing markets to increase sales
What does diversification involve
Diversification involves targeting new products at new markets to increase sales
