Choice Flashcards
Axioms of Utility theory
Completeness
Transitivity
Continuity
Probabilistic Consistency
Independence
Completeness
If a data set contains (x,y) then x>y, y>x, or x~y
Transitivity
If x>y, y>z, then x>z
Continuity
If x>y>z then there will be a combination of xz in which (xz)~y
Probabilistic consistency
An individual will be indifferent between x and y, if x and y produce the same outcome with the same probability
Independence
If there are some states that lead to the same outcome under all decisions then it will not effect the individuals decision making
Endowment
The initial allocation of economic resources before any economic decisions
x≥y
x is at least as good as y: weak preference
x>y
x is strictly preferred to y: strong preference
x~y
Individual is indifference between x and y
Aspiration treadmill
Process where increasing endowments lead to rising aspirations
Status quo bias
Tendency to prefer existing states of affairs
Reference point
A point in which individuals view economic decisions
Factors effecting reference point
Level of endowments
Social comparisons
Adjustment time to wins or losses
Expectations
Opportunity cost
The value of the next best alternative forgone because of a particular choice: Implicit cost
Explicit cost
Monetary cost of an action
Sunk cost fallacy
The continuing investment in an action, even if it does not maximise utility, due to the high previous investment of said action
Expansion condition
If x>y then the addition of z would not lead to the consumer picking y from the data set (x,y,z)
Menu dependence
The evaluation and relations between choices is dependant on the alternatives offered
Decoy effect
The addition of an alternative product in order to change consumers actions
Compromise effect
Tendency to choose an alternative that represents a compromise
Extremeness aversion
Tendency to avoid extreme options
Endowment effect
The greater utility given to items which an individual already owns
Framing effect
A change in an individuals actions from the change in how a situation is presented
Risk
Outcome is unknown but probability of each event is known
Uncertainty
Probability is unknown
Maximin rule
Best worst possible outcome
Maximax rule
Best best possible outcome
Hurwics rule
Weighted average of all possible outcomes