characteristics of communicators Flashcards
easterns use more indirect approach- please be quiet westerns use more direct approach- if you’re loud then I’ll be loud too.
Wiseman et al 1995
Bercherer & richard 1978
personality variables may be a factor- high/ low self monitors have different behaviours that should be taken into account
females are most likely to change opinion with a male communicator- this is in line with the cross sex influence hypothesis more genuine attitude changes are seen with same-sex communicators more temporary agreeing responses come from opposite sex communicators
what did ward et al say in 1985?
personality variables may be a factor- high/ low self monitors have different behaviours that should be taken into account
Bercherer & richard 1978
What are hofstedes dimensions of cultural comparisons?
Eastern- collectivism, femininity, tolerance of ambiguity, participation Western- Individualism, masculinity, uncertainty avoidance, power distance
Western society- being unique is better eastern society- sharing is beautiful- communist influence?
What did han & shavitt say in 1994?
What did han & shavitt say in 1994?
Western society- being unique is better eastern society- sharing is beautiful- communist influence?
females are less confident in communicating arguments persuasively although raters said they communicated equally well. both genders use a different type of argument based on the gender of their audience.
what did andrews find in 1987?
What did Atkin et al find in 1984?
Teenagers find advertising with celebrities, humour, animation and popular music to be more appealing. There is a positive relationship between advertising and drinking beliefs and behaviours among young people- this is disputed by Strickland.
Strong support for the impressionable-years hypothesis. Young adults are more vulnerable to shifts in attitude. Attitude stability increases with age. MUST RECOGNISE THAT THESE FINDINGS ARE BASED ON ATTITUDES TOWARDS POLITICAL PARTYS- may not be the same with a less symbolic subject.
What did alwin and krosnik find in 1991?
What did Ward and Wackman find in 1972?
Younger children try to convince parents to buy things more. Parents agree to older children more. Due to increased perceived competence of older children’s purchase decisions. Mothers with positive attitudes about advertising are more likely to yield influence attempts. Children of more intelligent parents ask for more but these mothers are less likely to yield.
Snyder & DeBono 1985
High/ low self monitoring people have different evaluative reactions- high self monitoring people are willing to pay more when advertised with an image orientated subject Low self monitors are willing to pay more when advertised with a quality orientated subject
Eastern- collectivism, femininity, tolerance of ambiguity, participation Western- Individualism, masculinity, uncertainty avoidance, power distance
What are hofstedes dimensions of cultural comparisons?
what is self monitoring?
Self monitoring is when you are aware and sensitive to social class and appropriate cues. Low self monitors are less concerned about others’ reactions to their behaviour
what did ward et al say in 1985?
females are most likely to change opinion with a male communicator- this is in line with the cross sex influence hypothesis more genuine attitude changes are seen with same-sex communicators more temporary agreeing responses come from opposite sex communicators
