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Media and Society > Chapters 9&10 > Flashcards

Chapters 9&10 Flashcards

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Sociology 101 flashcards
1
Q

TCP

A

Transmission Control Protocol

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2
Q

IP

A

Internet Protocol

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3
Q

TCP/IP

A

how data is located and how computers can locate each other

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4
Q

Internet

A

interworking of networks

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5
Q

Electronic mail (e-mail)

A

a message sent from one computer user to another across a network

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6
Q

Instant message (IM)

A

an e-mail system that allows two or more users to chat with one another in real time

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7
Q

Philo T. Farnsworth

A

Invented the electronic television. You can scan an image the same way you till a potato field, line by line.

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8
Q

I Love Lucy

A

had an interracial relationship. filmed before it was aired, not live. and quickly became the most popular show on television.

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9
Q

Public Broadcasting Act of 1967

A

established the Corporation for Public Broadcasting to provide funds for a wide range of noncommercial programs, including public service and educational programs.

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10
Q

Sesame Street

A

for inner city children to go into school with the same skills as the middle class child. among the most watched of all children’s shows

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11
Q

Nielson Media Research

A

tracks audience size for tv stations.

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12
Q

Telenovels

A

spanish language soap operas popular in both Latin America and the United States

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13
Q

V-chip

A

an electronic device allowing parents to block programs with certain content ratings, began to be included in television sets

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14
Q

Cable Television

A

a delivery system for broadcasting channels. a way to serve areas with poor reception.

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15
Q

High definition television

A

A standard for high quality digital broadcasting that features a high resolution picture, wide screen format, and enhanced sound

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16
Q

VCR

A

a home videotape machine that allows viewers to make permanent copies of television shows and, thus, choose when they want to watch programs.

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17
Q

Univision

A

a minor broadcasting network.

18
Q

ESPN

A

24 hour sports programing network. originally showed less known sports like curling and then grew into one of the most popular channels on cable.

19
Q

Twitter

A

“what are you doing?” 140 characters or less.

20
Q

Packet switching

A

A method for breaking up long messages into small pieces, or packets, and transmitting them independently across a computer network. Once the packets arrive at their destination, the receiving computer reassembles the message into its original form.

21
Q

URL

A

One of the three major components of the Web. the address of content placed on the Web

22
Q

The Blair Witch Project

A

drew viewers through the internet

23
Q

Cyberspace

A

used to describe the internet and the interactions that take place there

24
Q

Cookies

A

Tiny files that Web sites create to identify visitors and potentially track their actions on the site and the Web

25
Q

Clifford Stoll

A

helped catch german hackers breaking into us military computers. how important should the internet be in peoples lives?

26
Q

World Wide Web

A

an easy and uniform way to access material on the internet

27
Q

“Click and Mortar”

A

A type of business model that includes both online and offline operations, which typically include a website and a physical store.

28
Q

Hypertext

A

material in a format containing links that allow the reader to move easily from one section to another and from document to document. The most commonly used hypertext documents are Web pages

29
Q

Social Media

A

Web sites that allow users to generate context, comment, tag, and network with friends or other like-minded people

30
Q

Big 3 Networks

A

ABC, NBC, CBS, and later FOX

31
Q

Standard digital television

A

a standard for digital broadcasting that allows six channels to fit in the broadcasting frequency space occupied by a single analog signal

32
Q

PeopleMeter

A

an electronic box used by Nielsen to record which television shows people watch

33
Q

Sweeps

A

the four times during the year that Nielsen measures the size of the audiences

34
Q

rating point

A

the percentage of the total potential television audience actually watching a particular show

35
Q

share

A

the percentage of the television sets in use that are tuned to a particular show

36
Q

Public access channels

A

local cable television channels that air public affairs programing and other locally produced shows

37
Q

is a search a medium?

A

yes

38
Q

Is the New York Times a brand?

A

yes

39
Q

% of north america that has broad brand access

A

73

40
Q

hours an average person spends on the internet?

A

4

41
Q

internet def.

A

1973

Media and Society (6 decks)

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