Chapters 9&10

Question 1

TCP

Answer 1

Transmission Control Protocol

Question 2

IP

Answer 2

Internet Protocol

Question 3

TCP/IP

Answer 3

how data is located and how computers can locate each other

Question 4

Internet

Answer 4

interworking of networks

Question 5

Electronic mail (e-mail)

Answer 5

a message sent from one computer user to another across a network

Question 6

Instant message (IM)

Answer 6

an e-mail system that allows two or more users to chat with one another in real time

Question 7

Philo T. Farnsworth

Answer 7

Invented the electronic television. You can scan an image the same way you till a potato field, line by line.

Question 8

I Love Lucy

Answer 8

had an interracial relationship. filmed before it was aired, not live. and quickly became the most popular show on television.

Question 9

Public Broadcasting Act of 1967

Answer 9

established the Corporation for Public Broadcasting to provide funds for a wide range of noncommercial programs, including public service and educational programs.

Question 10

Sesame Street

Answer 10

for inner city children to go into school with the same skills as the middle class child. among the most watched of all children’s shows

Question 11

Nielson Media Research

Answer 11

tracks audience size for tv stations.

Question 12

Telenovels

Answer 12

spanish language soap operas popular in both Latin America and the United States

Question 13

V-chip

Answer 13

an electronic device allowing parents to block programs with certain content ratings, began to be included in television sets

Question 14

Cable Television

Answer 14

a delivery system for broadcasting channels. a way to serve areas with poor reception.

Question 15

High definition television

Answer 15

A standard for high quality digital broadcasting that features a high resolution picture, wide screen format, and enhanced sound

Question 16

VCR

Answer 16

a home videotape machine that allows viewers to make permanent copies of television shows and, thus, choose when they want to watch programs.

Question 17

Univision

Answer 17

a minor broadcasting network.

Question 18

ESPN

Answer 18

24 hour sports programing network. originally showed less known sports like curling and then grew into one of the most popular channels on cable.

Question 19

Twitter

Answer 19

“what are you doing?” 140 characters or less.

Question 20

Packet switching

Answer 20

A method for breaking up long messages into small pieces, or packets, and transmitting them independently across a computer network. Once the packets arrive at their destination, the receiving computer reassembles the message into its original form.

Question 21

URL

Answer 21

One of the three major components of the Web. the address of content placed on the Web

Question 22

The Blair Witch Project

Answer 22

drew viewers through the internet

Question 23

Cyberspace

Answer 23

used to describe the internet and the interactions that take place there

Question 24

Cookies

Answer 24

Tiny files that Web sites create to identify visitors and potentially track their actions on the site and the Web

Question 25

Clifford Stoll

Answer 25

helped catch german hackers breaking into us military computers. how important should the internet be in peoples lives?

Question 26

World Wide Web

Answer 26

an easy and uniform way to access material on the internet

Question 27

"Click and Mortar"

Answer 27

A type of business model that includes both online and offline operations, which typically include a website and a physical store.

Question 28

Hypertext

Answer 28

material in a format containing links that allow the reader to move easily from one section to another and from document to document. The most commonly used hypertext documents are Web pages

Question 29

Social Media

Answer 29

Web sites that allow users to generate context, comment, tag, and network with friends or other like-minded people

Question 30

Big 3 Networks

Answer 30

ABC, NBC, CBS, and later FOX

Question 31

Standard digital television

Answer 31

a standard for digital broadcasting that allows six channels to fit in the broadcasting frequency space occupied by a single analog signal

Question 32

PeopleMeter

Answer 32

an electronic box used by Nielsen to record which television shows people watch

Question 33

Sweeps

Answer 33

the four times during the year that Nielsen measures the size of the audiences

Question 34

rating point

Answer 34

the percentage of the total potential television audience actually watching a particular show

Question 35

share

Answer 35

the percentage of the television sets in use that are tuned to a particular show

Question 36

Public access channels

Answer 36

local cable television channels that air public affairs programing and other locally produced shows

Question 37

is a search a medium?

Answer 37

yes

Question 38

Is the New York Times a brand?

Answer 38

yes

Question 39

% of north america that has broad brand access

Answer 39

73

Question 40

hours an average person spends on the internet?

Answer 40

4

Question 41

internet def.

Answer 41

1973