Chapers 4,5,6

Question 1

Printing press

Answer 1

Gutenberg - allowed text to be stored in multiple “perfect” copies. made books available in greater numbers and at a lower cost

Question 2

Movable Type

Answer 2

Gutenberg- typemold - enabled printers to make multiple identiclal copies of a single letter without having to hand-carve each. BIBLE

Question 3

Nathaniel Hawthorne

Answer 3

wrote the Scarlet Letter - a banned book

Question 4

Electronic Books

Answer 4

books published on the internet

Question 5

Halftone

Answer 5

an image produced by a process in which photographs are broken down into a series of dots that appear in shades of gray on a printed page. didn’t have to be copied to a drawing

Question 6

Time Inc.

Answer 6

wanted to keep readers up to date on events weekly

Question 7

Gannet

Answer 7

publisher of USA Today and owns most of the newspapers

Question 8

Pictographs

Answer 8

A prehistoric form of writing made up of paintings on rock or cave walls

Question 9

Papyrus

Answer 9

An early form of paper made from the papyrus reed

Question 10

Parchment

Answer 10

An early form of paper made from the skin of goats or sheep, which was made more durable than papyrus

Question 11

pamela

Answer 11

Richardson - book that people in the middle class could relate to

Question 12

Benjamin Franklin

Answer 12

established one of the first circulating (or subscription) libraries in Philly. published a magazine

Question 13

dime novels

Answer 13

inexpensive paperback books that sold for as little as 5 cents

Question 14

Book Banning

Answer 14

removing books from schools because of sexual content, language, violence, religion, or homosexuality

Question 15

Annie Leibovitz

Answer 15

celebrity photographer. took a picture of demi moore pregnant

Question 16

Margret Bourke-White

Answer 16

star of Life Magazine. took industrial photography

Question 17

The Postal Act of 1879

Answer 17

Legislation that allowed magazines to be mailed nationally at a low cost. It was a key factor in the growth of magazine circulation in the late nineteenth century

Question 18

Trade Magazines

Answer 18

Magazines published for people who work in a particular industry or business

Question 19

Sarah Josepha Hale

Answer 19

editor of Godey’s magazine - what women should look like and how they should act - had women writers

Question 20

Seven Sisters

Answer 20

the top service magazines such as good housekeeping, better homes and gardens and Family circle

Question 21

Mathew Brady

Answer 21

invented photojournalism. took portraits of noted americans. photographed the civil war

Question 22

Kate Moss

Answer 22

Calvin Klein model known for being super thin and drunk at work. and unrealistic image for women

Question 23

Campaign for real Beauty

Answer 23

Dove used a variety of differently sized women posing in their underwear to show that everyone is beautiful

Question 24

Dick Stolley

Answer 24

• young is better than old
• pretty is better than ugly
• rich is better than poor
• music is better than movies
• movies are better than television
• nothing is better than a dead celebrity

Question 25

Publick Occurrences

Answer 25

frequently cited as the first newspaper in the american colonies

Question 26

The Pennsylvania Gazette

Answer 26

the most influential paper in the colonies. benjamin franklin

Question 27

Edward R. Murrow

Answer 27

radio newsman. took on lightweight topics and very controversial ones

Question 28

Watergate Story

Answer 28

Roosevelt recorded all his calls and hired reporters (muckrakers) to spy on his competition

Question 29

North Star

Answer 29

fredrick douglas. fight to end slavery and make known black rights

Question 30

The New York Daily News

Answer 30

one of the early tabloids. big photos, huge headlines, and sensationalistic stories

Question 31

New York World

Answer 31

Pultizer. used big headlines, easy words, and many illustrations. comic strips

Question 32

Tabloid Newspaper

Answer 32

Newspapers with a half page format that usually have a cover page rather than a traditional front page like the larger broadsheet papers

Question 33

Proximity

Answer 33

things that happen where you live make it into the local paper

Question 34

Human Interest

Answer 34

Events that touch our heart will make it into the news

Question 35

New Times

Answer 35

merged with village choice. alternative weekly paper. for younger audience

Question 36

Village Voice

Answer 36

merged with New Times. alternative weekly paper. for younger audience

Question 37

Bly

Answer 37

admitted herself to an insane asylum

Question 38

esquire

Answer 38

mens magazine. pinup girls