Chapters 1-3 Flashcards
Roman Catholic Church
first mass communication
Generation M2 study
how long teenagers spend a day on media (7.2 hours)
Interpersonal Communication
two people
group communication
two or more people
Sohaib Athar
live tweeting when bin laden was killed
didn’t know
smcr model
sender
message
channel
receiver
ritual model
watching a show with family
jeopardy
Publicity Model
draw attention to an individual
propaganda war campaign
pluto grease cartoon
critical culture model
construct world view
resonance model
how you as a voter views someone
ethnocentrism
your country is the best country
responsible capitalism
different choices
small town pastoralism
local businesses
wiki leaks
posted us documents
Juialn Assange
Mass Communication
using technology to talk to large audience
Encoder
person who sends a message
Decoder
person who receives a message
cognitive dimension
ability to intellectually process information communicated by the media
emotional dimension
understanding the feelings created by media messages
active audience effects
audience seeks out and responds to media
agenda setting
the media doesn’t tell people what to think but rather what to think about
Uses & Gratifications theory
what do you attempt to get out of media
Symbolic Interactions
producing meaning through interaction based on socially agreed-upon symbols (WVU gear)
Spiral of silence
want to see yourself as part of the majority
Synergy
Togetherness - a large company can use its strengths of its various divisions to market its content
vertical integration
controlling all aspects of a media project, including production, delivery to consumers in multiple formats, and the promotion of the product through other media
Long tail media
limited number of people are interested in buying a lot of different products
Albert Bandura
Social learning - we learn by watching others and the consequences they face
short head media
large number of people are interested in buying a limited number of products
