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Media and Society > Chapters 1-3 > Flashcards

Chapters 1-3 Flashcards

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Sociology 101 flashcards
1
Q

Roman Catholic Church

A

first mass communication

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2
Q

Generation M2 study

A

how long teenagers spend a day on media (7.2 hours)

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3
Q

Interpersonal Communication

A

two people

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4
Q

group communication

A

two or more people

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5
Q

Sohaib Athar

A

live tweeting when bin laden was killed

didn’t know

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6
Q

smcr model

A

sender
message
channel
receiver

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7
Q

ritual model

A

watching a show with family

jeopardy

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8
Q

Publicity Model

A

draw attention to an individual

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9
Q

propaganda war campaign

A

pluto grease cartoon

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10
Q

critical culture model

A

construct world view

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11
Q

resonance model

A

how you as a voter views someone

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12
Q

ethnocentrism

A

your country is the best country

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13
Q

responsible capitalism

A

different choices

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14
Q

small town pastoralism

A

local businesses

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15
Q

wiki leaks

A

posted us documents

Juialn Assange

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16
Q

Mass Communication

A

using technology to talk to large audience

17
Q

Encoder

A

person who sends a message

18
Q

Decoder

A

person who receives a message

19
Q

cognitive dimension

A

ability to intellectually process information communicated by the media

20
Q

emotional dimension

A

understanding the feelings created by media messages

21
Q

active audience effects

A

audience seeks out and responds to media

22
Q

agenda setting

A

the media doesn’t tell people what to think but rather what to think about

23
Q

Uses & Gratifications theory

A

what do you attempt to get out of media

24
Q

Symbolic Interactions

A

producing meaning through interaction based on socially agreed-upon symbols (WVU gear)

25
Q

Spiral of silence

A

want to see yourself as part of the majority

26
Q

Synergy

A

Togetherness - a large company can use its strengths of its various divisions to market its content

27
Q

vertical integration

A

controlling all aspects of a media project, including production, delivery to consumers in multiple formats, and the promotion of the product through other media

28
Q

Long tail media

A

limited number of people are interested in buying a lot of different products

29
Q

Albert Bandura

A

Social learning - we learn by watching others and the consequences they face

30
Q

short head media

A

large number of people are interested in buying a limited number of products

Media and Society (6 decks)

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