Chapters 8 vertical integration Flashcards
Business strategy
is a firm’s theory of how to gain a competitive advantage in a single business or industry. or how to position itself in a market
corporate strategy
is a firm’s theory of how to gain a competitive advantage by operating in several businesses simultaneously. or which business to enter
vertical integration
is the number of steps in a value chain that a firm accomplishes within its boundaries.
value chain
is that set of activities that must be accomplished to bring a product or service from raw materials to the point that it can be sold to a final customer
a company with high vertical integration
integration takes on more of these steps themselves instead of relying on other companies.
backward vertical integration
is when it incorporates more stages of the value chain within its boundaries and those stages bring it closer to the beginning of the value chain, that is closer to gaining access to raw materials.
forward vertical integration
when it incorporates more stages of the value chain within its boundaries and those stages bring it closer to the end of the value chain; that is, closer to interacting directly with final customers.
vertical integration is valuable if
It’s valuable if it prevents opportunism, uses rare capabilities, or adds flexibility
leverage capabilities
Firm capabilities can be sources of competitive advantage in other business if not then don’t integrate exchange
manage opportunism
opportunism may be checked by internalizing. internalizing must be less costly than opportunism
exploit flexibility
internalizing is usually less flexible. flexibility is prized when uncertainty is high
rarity of vertical integration
A firm’s integration strategy may be rare because the firm integrates or because the firm does not integrate. A firm’s integration strategy is rare or common with
respect to the value created by the strategy.
The value-producing function of integration may be costly to imitate, if:
– the integrated firm possesses resource combinations that are the
result of
▪ historical uniqueness
▪ causal ambiguity
▪ social complexity
3
organizational structure
management control systems
compensation policies
Management controls
*Budgeting
*Executive Committee: Meets weekly to address short-term performance and crises.
*Operations Committee: Meets monthly to discuss longer-term projects (e.g., new products, expansions