chapter one Flashcards
What is strategy and the strategic management process? Part 1:the tools of strategic analysis
Strategy
a firm theory on how to gain a competitive advantage
Strategic management process
a sequential set of analyses that can increase the likelihood of firms choosing a strategy that generates competitive advantage
mission
first step of strategic management process and is a firm’s long-term purpose
Mission statement
a written statement defining what a firm aspires to be in the long run and what it wants to avoid in the meantime
Visionary firms
firms who’s mission is central to all they do
Examples of external analysis
- interest rates
*demographics
*social trends
*technology
External analysis
3rd step of smp identification and examination of the critical threats and opportunities in the firm’s competitive environment.
Objectives
second step of strategic management process and are specific measurable targets a firm can use to evaluate the extent to which it is realizing its mission.
examples of internal analysis
*human resource knowledge
*manufacturing abilities
*technology
internal analysis
3rd step identification of a firm’s organizational strengths and weaknesses and of the resources and capabilities that are likely to be sources of competitive advantage.
strategic choice
4th step of smp After defining its mission, and objectives, and completing external and internal analyses, a firm is prepared to make strategic choices for gaining a competitive advantage. These choices fall into two main categories: business and corporate level strategies
Business level strategies
Focus on gaining a competitive edge in a specific market or industry. Key strategies include: cost leadership, product differentiation, flexibility, tacit collusion
Cost Leadership
Achieving the lowest cost of production.
- Product Differentiation:
Offering unique products or services.
- Flexibility:
Adapting quickly to changes.