Chapters 22 - 23

Question 1

April Greiman

Answer 1

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Text Book: Part of the NEW-WAVE TYPOGRAPHY movement. Evolved a new attitude toward space. She achieves a sense of depth in her typographic pages.

Question 2

Charles Spencer Anderson

Answer 2

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Question 3

Chip Kidd

Answer 3

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Question 4

Colin Forbes

Answer 4

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Question 5

Dan Friedman

Answer 5

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Text Book: Part of the NEW-WAVE TYPOGRAPHY movement. Believed “that legibility (a quality of efficient, clear, and simple reading) is often in conflict with readability (a quality that promotes interest, pleasure, and challenge in reading).”

Urged for both functional and aesthetically unconventional. Work often looked deconstructed.

Question 6

Early Swiss Postmodern Design

Answer 6

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Text Book: Very similar to the International Typographic Style, with only a few alterations and deviations.

Question 7

Experimental Jetset

Answer 7

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Question 8

Gert Dunbar

Answer 8

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Question 9

Memphis & San Francisco Schools

Answer 9

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Text Book: Featured work that was pluralistic, eclectic, and hedonistic. Designers were deeply enamored of texture, pattern, surface, color, and a playful geometry.

In Memphis designs, form no longer follows function–it becomes the reason for the design to exist.

Question 10

Michael Vanderbyl

Answer 10

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Text Book: Memphis Design

Question 11

Neville Brody

Answer 11

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Question 12

New Wave Typography

Answer 12

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Text Book: A reinvention of typographic design by practitioners and teachers schooled in International Typographic Style looking for a revolt.

Question 13

Pentagram

Answer 13

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Question 14

Postmodern Design

Answer 14

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Text Book: the work of architects and designers who were breaking with the international style so prevalent since the Bauhaus. It challenged the order and clarity of modern design, particularly corporate design.

Postmodern designers place a form in space because it “feels” right rather than to fulfill a rational communicative need.

Question 15

Retro & Vernacular Design

Answer 15

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Question 16

Rosemarie Tissi

Answer 16

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Text Book: Part of the Early Swiss Postmodern Design movement. One of the first to branch away from or expand the the parameters of the International Typographic Style.

Question 17

Stephan Sagmeister

Answer 17

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Question 18

Studio Dumbar

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Question 19

Supergraphics

Answer 19

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Text Book: Bold geometric shapes of bright color, giant Helvetica letterforms, and huge pictographs wrapping walls, bending corners and flowing from the floor to the wall and across the ceiling, expanding or contracting space in scale changes relative to the architecture.

Question 20

Tadanori Yokoo

Answer 20

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Question 21

Takenobu Igarashi

Answer 21

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Question 22

Tibor Kalman

Answer 22

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Question 23

Wim Crouwel

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Question 24

Wolfgang Weingart

Answer 24

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Text Book: Part of the NEW-WAVE TYPOGRAPHY movement. He began to question the typography of absolute order and cleanness. Used alternative means of design, starting with lead type and then moving onto film.

Believed in the “Gutenberg approach”: designers, like the early typographic printers, should strive to stay involved in all aspects of the process (including concept, typesetting, prepress production, and printing) to ensure the realization of their vision.

Specific design ideas explored by Weingart and his students in the late 1960s and early 1970s and adopted a decade later include letterspaced sans-serif type; bold stair-step rules; ruled lines punctuating and energizing space; diagonal type; the introduction of italic type and/or weight changes within words; and type reversed from a series of bars.

Question 25

Yusaku Kamekura

Answer 25

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