Chapters 14-15

Question 0

Art Deco

Answer 0

Influenced by geometrical decorations. Cubist ideas of how to organize. Wasn’t a movement, didn’t have a manifesto.

Question 1

A.M. cassandre

Answer 1

Ukrainian immigrant to Paris. Cubist inspired, also used a pseudonym. Russian living in Paris. Worked on posters, but preferred to paint. Clearly defined geometrical relations. One eyed man poster.

Question 2

Beggarstaffs

Answer 2

William Nicholson and James pryde, painters, brothers In law. Used pseudonyms to protect their art careers.used collage. Refused to alter their designs. Corn flower poster.

Question 3

E. McKnight kauffer

Answer 3

From Montana, moved to London for modern art. Applied cubism to design. Worked for the London Underground. Did emblem for Winston Churchhill.

Question 4

Han Rudi Erdt

Answer 4

German designer. Simple posters. Instead of using the product to advertise, he used the consumer. Words and images together. Still using black letter or heavy sans.

Question 5

Lucien Bernhardt

Answer 5

Plakatstil artist. Art school in Munich saw art Noveau.submitted matchstick ad to contest. moved to America later. Aft typographer, opened his own firm.

Question 6

Kashmir Malevich

Answer 6

Founded suprematism, black square compositions. Rejected both utilitarian function and representational work, instead seeking only the expression of emotion.

Question 7

Suprematism

Answer 7

cubism carried to its most geometrical forms. they believed that pure abstraction carried the most emotion.

Question 8

Constructivism

Answer 8

Renounced art for arts sake to devote themselves to art that would benefit the communist movement. No more paintings only posters.

Question 9

El lissitsky

Answer 9

The artist that best represented constructivism. His work had 3d structures receding into space that represented the political fight. Prouns. Both wealthy and common people could interpret his work. Used photo montage and photograms.

Question 10

Alexander rodchenko

Answer 10

He was a constructist. Experimental with typography. Combined constructive and communist propaganda. Started his own ad agency. Designed a magazine called novyi lef. The concept of serial painting was applied to graphic design by Rodchenko.

Question 11

Georgii and Vladimir stenberg

Answer 11

brothers who collaborated on theatrical designs and film posters. They made meticulous realistic drawings for their posters.

Question 12

Bart van der leck

Answer 12

Part of de stijl movement. Very much like the other artists of his time. Used to de Stijl philosophy and posters, simplified

Question 13

De stijl

Answer 13

Started in the Netherlands in 1917, painters and architects. Means the style. Related to war and trauma from war. National egotism was playing a part in the war. Similar to abstract. They worked in an abstract geometric style and sought universal laws of balance and harmony for art, which could be a prototype for new social order.

Question 14

Theo van doesburg

Answer 14

Netherlands artist. Started the de stijl movement. Focused on pure form and harmony By limiting elements.

Question 15

Piet mondrian

Answer 15

Netherlands artist. Traditionally a landscape painter, inspired by cubism. Used only red, yellow, blue, black and white. Squares and rectangles and black lines. Looking for universal ideas. Wanted to remove the artist hands and create a machine like aesthetic.

Question 16

Gerrit reitveld

Answer 16

Radical Architect and industrial designer. Did a very modern cube and square playing architecture. Designed the red yellow and blue chair. Did famous Café in Rotterdam.

Question 17

Ludwig hohlwein

Answer 17

Began his career as a graphic illustrator in Munich for jugend magazine. The beggarstaffs were his original inspiration, he used to wide range of texture and decorative pattern. Collaborated with the Nazis.

Question 18

Photomontage

Answer 18

In this era photograms and cyanotype’s were used in advertisements.

Question 19

Plakatstil

Answer 19

The reductive, flat color design school that emerged in Germany. Also called poster style. Started by Lucian Bernhardt.