22-23

Question 1

April Greiman

Answer 1

Student of Weingart, collaborated with photographers a lot. New Wave Typography. Established studio in LA.

Question 2

Charles Spencer Anderson

Answer 2

While career built on vernacular design. Opened his own firm. Sells digital version of historical images online.

Question 3

Chip Kidd

Answer 3

Book jacket design, Ted talk, batman fan.

Question 4

Colin Forbes

Answer 4

Established NYC Pentagram office. President of AIGA.

Question 5

Dan Friedman

Answer 5

Basel school, moves to NYC. Teaches at Yale, new wave typography, student of Weingart.

Question 6

Early Swiss Postmodern Design

Answer 6

Artists that broke from the Swiss style. Subtle changes like new typefaces and a less rigid style.

Question 7

Experimental Jetset

Answer 7

Helvetica movie, swiss firm. Blends dutch modernism with post punk.

Question 8

Gert Dunbar

Answer 8

Founded Dumbar studio. Advocated “design with a stylistic durability to survive beyond is time”. Staged photography style.

Question 9

Memphis & San Fran Schools

Answer 9

Came out of product designers and architect in Milan. This style is known for product design. Title inspired by Bob Dylan lyric. Anything but form follows function. Symmetry, bright colors. Led by Ettore Sotsass.

Question 10

Michael Vanderbyl

Answer 10

Memphis style designer, lots of work for furniture firms, SF designer.

Question 11

Neville Brody

Answer 11

Inspired by Rodchenko. Rock music covers, hand lettering. Reinvented editorial design.

Question 12

New Wave Typography

Answer 12

Began is Basel with Wolfgang Weingart. Questions typography that is clean and orderly.

Question 13

Pentagram

Answer 13

Started in London with 5 original owners. Structured differently than other firms, creative directors have a small team and are invited because of their previous career and reputation.

Question 14

Postmodern Design

Answer 14

Four main directions: Early swiss, new wave typography, memphis, and retro/vernacular.

Question 15

Retro & Vernacular Design

Answer 15

Solving contemporary design problems with historical design movements. Paula Scher, Louise Fili, Carin Goldberg. Vernacular- use of common place forms from another time for contemporary designs.

Question 16

Rosemarie Tissi

Answer 16

Started Early Swiss with an ad for a printing company. Typeface designer later in life.

Question 17

Stephan Sagmeister

Answer 17

Handlettering, cut letters in to himself. Said handwriting is timeless, unlike typefaces.

Question 18

Studio Dumbar

Answer 18

Netherlands. PTT rebrand.

Question 19

Supergraphics

Answer 19

Bold geometric shapes, giant bold Helvetica, and bright colors in interior design

Question 20

Tadanori Yokoo

Answer 20

Pop-culture, mass media fascination. Western media influence.

Question 21

Takenobu Igarashi

Answer 21

Blended Eastern and Western ideas. Japanese, went to grad school in LA. Opened his own firm, experimented with isometric alphabets.

Question 22

Tibor Kalman

Answer 22

M&Co. Vernacular design. Flourent restaurant (24 hour diner Randall went to), Editor of Colors by Benetton.

Question 23

Wim Couwel

Answer 23

Design and architecture, Swiss style grid. Emphasized designers as an objective problem solver who finds solutions through research and analysis.

Question 24

Wolfgang Weingart

Answer 24

Takes over at Basel after Emil Ruder. Says swiss style is anemic. New wave typography.

Question 25

Yusaku Kamekura

Answer 25

Apprenticed to an architect and then worked as an art director in Japan. Dispelled widely held belief in japan that visual communication must be hand drawn.