22-23 Flashcards
April Greiman
Student of Weingart, collaborated with photographers a lot. New Wave Typography. Established studio in LA.
Charles Spencer Anderson
While career built on vernacular design. Opened his own firm. Sells digital version of historical images online.
Chip Kidd
Book jacket design, Ted talk, batman fan.
Colin Forbes
Established NYC Pentagram office. President of AIGA.
Dan Friedman
Basel school, moves to NYC. Teaches at Yale, new wave typography, student of Weingart.
Early Swiss Postmodern Design
Artists that broke from the Swiss style. Subtle changes like new typefaces and a less rigid style.
Experimental Jetset
Helvetica movie, swiss firm. Blends dutch modernism with post punk.
Gert Dunbar
Founded Dumbar studio. Advocated “design with a stylistic durability to survive beyond is time”. Staged photography style.
Memphis & San Fran Schools
Came out of product designers and architect in Milan. This style is known for product design. Title inspired by Bob Dylan lyric. Anything but form follows function. Symmetry, bright colors. Led by Ettore Sotsass.
Michael Vanderbyl
Memphis style designer, lots of work for furniture firms, SF designer.
Neville Brody
Inspired by Rodchenko. Rock music covers, hand lettering. Reinvented editorial design.
New Wave Typography
Began is Basel with Wolfgang Weingart. Questions typography that is clean and orderly.
Pentagram
Started in London with 5 original owners. Structured differently than other firms, creative directors have a small team and are invited because of their previous career and reputation.
Postmodern Design
Four main directions: Early swiss, new wave typography, memphis, and retro/vernacular.
Retro & Vernacular Design
Solving contemporary design problems with historical design movements. Paula Scher, Louise Fili, Carin Goldberg. Vernacular- use of common place forms from another time for contemporary designs.
Rosemarie Tissi
Started Early Swiss with an ad for a printing company. Typeface designer later in life.
Stephan Sagmeister
Handlettering, cut letters in to himself. Said handwriting is timeless, unlike typefaces.
Studio Dumbar
Netherlands. PTT rebrand.
Supergraphics
Bold geometric shapes, giant bold Helvetica, and bright colors in interior design
Tadanori Yokoo
Pop-culture, mass media fascination. Western media influence.
Takenobu Igarashi
Blended Eastern and Western ideas. Japanese, went to grad school in LA. Opened his own firm, experimented with isometric alphabets.
Tibor Kalman
M&Co. Vernacular design. Flourent restaurant (24 hour diner Randall went to), Editor of Colors by Benetton.
Wim Couwel
Design and architecture, Swiss style grid. Emphasized designers as an objective problem solver who finds solutions through research and analysis.
Wolfgang Weingart
Takes over at Basel after Emil Ruder. Says swiss style is anemic. New wave typography.
Yusaku Kamekura
Apprenticed to an architect and then worked as an art director in Japan. Dispelled widely held belief in japan that visual communication must be hand drawn.
