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Graphic Design History > 19-20 > Flashcards

19-20 Flashcards

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1
Q

Paul Rand

A

Brooklyn designer. Credited with bringing modernist aesthetics to the US. Used scratchy hand writing in many of his designs. IBM logo, among many others.

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2
Q

Alvin Lustig

A

Architect, interior designer, graphic designer. Was blinded, died young. Incorporated his own painting style and private symbols in to his designs.

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3
Q

Bradbury Thompson

A

Born in Kentucky, moves to NYC. First project, paper promotional designs, became a lifetime project. He didn’t have money for photos or illustrations so he used historical images. Designed a bible that was sensitive to typography.

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4
Q

Saul Bass

A

LA films/motion picture industry. Chunky forms, broad color backgrounds. Did some short films, Psycho shower scene. Stencil type.

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5
Q

Chermayeff & Geismar

A

Pioneers in NY school. Called their office a design firm, not an art studio. Had a background in European modern art. Television logos.

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6
Q

Henry Wolf

A

Esquire art director studied under Brodovich, replaced him at Harpers. Experimented with photography.

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7
Q

Doyal Dane Bernbach

A

Think small ad. Didn’t want to condescend to the audience. Reengineered copy writing & ads so they work together more.

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8
Q

American Typographic Expression

A

Type is integrated into photos. Greatest practitioner was Herb Lubalin, who made it popular. Letterforms become objects.

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9
Q

Ralph Ginzberg

A

Avant Garde co-creator. Worked with Herb Lubalin. Publisher. Eros magazine, started Fact magazine.

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10
Q

William Golden

A

CBS logo, brought a high level of design to CBS. Hired talented illustrators. Adopted a corporate typeface for CBS, which was DIdot- he found a case in France. Died suddenly at 48

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11
Q

Lou Dorfsman

A

Takes over as creative director at CBS, mostly keeps Golden’s aesthetic.

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12
Q

Raymond Loewy

A

Known for product/industrial design. Born in France, lived in US. Started in fashion graphic design. Rebranded Lucky Strike on a bet. “Style engineering” aka forced obsolescence. Exxon Logo, Shell oil logo.

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13
Q

Lester Beall

A

Corporate identity, started a firm.

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14
Q

Massimo Vignelli

A

Helvetica. Knoll furniture. Subway system.

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15
Q

George Lois

A

Art director at dd&b. Guy who threatened to jump out the window. Designed esquire covers

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16
Q

Herb Lubalin

A

American typographic expression advocator. Co-created avant garde.

17
Q

The New York School

A

Pioneered by Paul Rand. Taught American Typographic Expressionism.

Graphic Design History (6 decks)

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