Chapter 9 - Values and Culture Flashcards
1
Q
cultural principles
A
ideas that guide construction of cultural categories
2
Q
fashion system
A
transfer cultural meaning into consumer products
3
Q
rituals
A
symbolic actions in fixed sequence and repeated
4
Q
exchange rituals
A
person presenting and consumer purchasing
5
Q
possession rituals
A
discuss, compare, reflect on belongings
6
Q
grooming rituals
A
extraction of cultural meaning from usage (e.g. use of makeup at work)
7
Q
divestment rituals
A
erase meaning from previous owner, e.g. decorate to remove old possession trace.
8
Q
enculturation
A
learn own culture
9
Q
acculturation
A
learn and adapt another culture
10
Q
body language
A
- facial expression
- gestures
- postural shifts
- forms of touching (firm vs caressing)
11
Q
core values
A
i - individualism P - Power distance L - long term orientation U - uncertainty avoidance M - masculinity
12
Q
9 listed values
S3 a fun warm worker BEe
A
Security, Self-respect, self-fulfilment Accomplishment Fun & enjoyment Warm relation Well-respected Belonging Excitement
13
Q
cultural categories
A
segments of time, space, nature and people
