Chapter 7 - Automatic Information Processing

Question 1

adaptive unconscious

Answer 1

frees mental capacity to do other stuff;
aid conscious mind to navigate complexity;
aid learning with emotion and gut feel (automatic)

Question 2

thin slice theory

Answer 2

“snapshots”;

first impression; non-verbal; daily practice (consumer)

Question 3

implicit memory

Answer 3

using memory without awareness

Question 4

priming effects

Answer 4

1. assimilate same effect, when paired with ambiguous product (cannot differentiate)
2. contrast effect, when tried to pair with known product (can differentiate)
3. procedural priming
4. mindset priming

Question 5

procedural priming

Answer 5

situational dependent, with X-Y linkages, i.e. in situation X, will lead to Y behaviour

Question 6

mindset priming effect

Answer 6

referred to previous cognitive activity with a fixed mindset, producing same behaviour (i didn’t buy in JEM the last round, so i won’t buy this round)

Question 7

use of implicit association test to uncover self-deception

Answer 7

1. deliberately hiding from others

2. undeliberately hiding from self

Question 8

Familiarity effect

Answer 8

essentially the truth effect, more familiar leads to fame, to increasing liking, to perceiving claims of products to be true

Question 9

distraction effects (by mass!)

Answer 9

enhance truth effect by, front loading information with tendency to believe all and not unbelieving. even false claims that are true!

Question 10

subliminal priming

Answer 10

requires to pair with need/ goal to increase persuasion.

Question 11

habit theory

Answer 11

cue by environment and changed by environment.

Question 12

increasing good habits by …

Answer 12

precise behavioural intentions with specific actions. the most specific, the high chance of success

Question 13

automatic information processing

Answer 13

effortless cognitive purchase, impulse buy with no awareness or intention