Chapter 9 The Media Flashcards
New Media
On-demand access to information and entertainment through digital devices that also features interactive participation with content. Arose in the late twentieth century
Mass Media
Information and entertainment for broad popular audiences including newspapers, radio, and television
Personal presidency
The idea that the president has a personal link to the public. Made initially possible by twentieth century media
Infotainment
The blurred line between news and entertainment
Public Ownership
A situation in which media outlets are run by the government and paid for by tax dollars
Fairness Doctrine
Regulation that required media outlets to devote equal time to opposite perspectives
Consolidation
The process whereby the media company grows, acquires other companies, and threatens to dominate the market
Telecommunication Act of 1996
A major congressional overhaul of communications law that opened the door to far more competition by permitting companies to own outlets in multiple media markets such as radio, television, and magazines
Loud Signal
Media stories with very broad coverage and an unambiguous message
Policy Agenda
The issues that the media covers, the public considers important, and politicians address. Setting the agenda is the first step in political action
Priming
Affecting voters’ or poll respondents’ perception of candidates or public officials by raising issues that are perceived to enhance or diminish the candidates
Framing
The way an issue is defined; every issue has many possible frames, each with a slightly different tilt in describing the problem and highlighting solutions
Sound Bite
A short clip of speech taken from a longer piece of audio. Often refers to a brief excerpt from a speech by a candidate or politician
