Chapter 9 - Social Computing

Question 1

What is Social Computing?

Answer 1

IT that combines social behaviour and IS to create value

Question 2

What is Social Shopping?

Answer 2

A method of eCommerce that takes all the key aspects of social networks (groups, voting, comments, discussions, reviews, etc) and focusses them on shopping

Question 3

What is collaborative Consumption?

Answer 3

An economic model based on sharing, swapping, trading, or renting products, enabling access over ownership
Includes:
- Collaborative Production
- Crowdfunding
- Peer-to-peer Lending

Question 4

What is Social Advertising?

Answer 4

Advertising formats that make use of the social context of the user viewing the ad

Question 5

What is Conversational Advertising?

Answer 5

Using social computing tools to gain feed back from customers