Chapter 12 - Business Analytics Flashcards
What is BA?
Business Analytics - The process of developing actionable decisions or recommendations for actions based on insights generated from historical data
What is BI?
Business Intelligence - A broad category of applications, technologies and processes for managing data to help business users make more informed decisions
What are some common challenges of BA?
- Too many data sources
- Lack of skills
- Data storage limitations
What is Operation Control?
Executing specific tasks efficiently and effectively
What is Management Control?
Acquiring and using resources efficiently in accomplishing organizational goals
What is Strategic Planning?
The long-range goals and policies for growth and resource allocation
What are Descriptive Analytics?
Summarizes what has happened in the past and enables decision makers to learn from past behaviour
What is Data Mining?
Process of searching for valuable business information in a large database, data warehouse, or data mart
What are Predictive Analytics?
Examines recent and historical data to detect patterns and predict future outcomes and trends
What are Prescriptive Analytics?
Recommending one or more courses of action and identifying the likely outcome of each decision