Chapter 12 - Business Analytics Flashcards

1
Q

What is BA?

A

Business Analytics - The process of developing actionable decisions or recommendations for actions based on insights generated from historical data

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2
Q

What is BI?

A

Business Intelligence - A broad category of applications, technologies and processes for managing data to help business users make more informed decisions

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3
Q

What are some common challenges of BA?

A
  1. Too many data sources
  2. Lack of skills
  3. Data storage limitations
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4
Q

What is Operation Control?

A

Executing specific tasks efficiently and effectively

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5
Q

What is Management Control?

A

Acquiring and using resources efficiently in accomplishing organizational goals

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6
Q

What is Strategic Planning?

A

The long-range goals and policies for growth and resource allocation

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7
Q

What are Descriptive Analytics?

A

Summarizes what has happened in the past and enables decision makers to learn from past behaviour

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8
Q

What is Data Mining?

A

Process of searching for valuable business information in a large database, data warehouse, or data mart

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9
Q

What are Predictive Analytics?

A

Examines recent and historical data to detect patterns and predict future outcomes and trends

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10
Q

What are Prescriptive Analytics?

A

Recommending one or more courses of action and identifying the likely outcome of each decision

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