Chapter 9 SmartBook Flashcards
Time zones have the greatest influence on the success of the international marketers commercial efforts abroad.
True false question.
T
International trade has grown in recent years because
people around the world are improving their standard of living.
Identify a feature of an economy with a static level of economic development.
Consumption patterns don’t change much.
During economic development a country experiences
increased national production and consumer demand.
Identify a characteristic of more-developed countries.
They have high per capita income levels.
When trading with the Middle East and Africa, what advantage does Europe have over Asia and the Americas?
They are part of the same market region, and they share time zones.
An industrially developing country called Moonopia has recently begun trading at an international level. How would the United Nations classify Moonopia’s stage of economic development?
less-developed country
Identify a factor that has increased trade among nations.
In developing regions of the world, countries have loosened their trade and investment policies.
According to the classification system used by the United Nations, newly industrialized countries
have higher per capita incomes than other developing countries.
When planning a marketing strategy in a foreign land, the most important factor to consider is the country’s
economic level.
The economy often expands in a newly industrialized country when
the state privatizes some of its enterprises, then uses that operating capital for strategically important projects.
A country named Bordelia has increased its national production and average per capita gross national income. Bordelia is experiencing
economic development.
The Internet affects the economies of countries by
decreasing the transaction costs of small firms.
Promentia is a fully industrialized country with a high per capita income. How would the United Nations classify this country’s stage of economic development?
more-developed country
Which of the following do developing countries strive to achieve as they grow their economies?
A: Social equality
B: A reduction of per capita income
C: A heightened sense of moral responsibility among the citizens
D: Industrialization
A, C and D
According to the classification system of the United Nations, which of the following are true of less-developed countries?
A: They have high per capita income levels.
B: They are developing their industries.
C: They are just beginning to trade globally.
D: They are major exporters of automobiles, electronics, and other manufactured items.
C and D
Which of the following is true about consumers in a subsistence market?
They are at the bottom of the world’s economic pyramid.
According to the classification system used by the United Nations, some countries experience rapid expansion of targeted industries, but not enough to be considered more developed. These countries are called
newly industrialized.
Highways, telephone systems, financial institutions, and electric power lines are part of a country’s
infrastructure.
Which factors contribute to the economic growth of newly industrialized countries?
A: encouragement of self-employment
B: political stability
C: orientation toward exports
D: low rates of domestic savings
A, B and C
Businesses operate more effectively when they have access to
A: cybersquatters.
B: advertising firms.
C: warehouses.
D: marketing research companies.
E: banking services.
B, C, D and E
How are small firms in developing countries affected by the internet?
A: It allows them to sell their products in distant lands.
B: It helps them coordinate their marketing efforts with other small businesses.
C: It provides them with cheap labor, which allows them to compete globally.
D: It helps them market their products to wealthy consumers.
A, B and D
One of the most common mistakes among economic planners is
thinking distribution of goods is not as important as the production of them.
To achieve economic growth, developing nations are
transferring state-owned enterprises into private ownership.
True or false: Marketers should use the same marketing strategies in all underdeveloped economies.
F
Which of the following is/are typically part of marketplace literacy in developing countries?
A: consumer complaint behavior
B: international travel
C: micro-entrepreneurship
D: consumerism
C and D
Capital goods that support the needs of various industries are also known as
A: industrialization.
B: infrastructure.
C: exportable materials.
D: social overhead capital.
B and D
In the evolution of the marketing process, which marketing institutions are most likely to exist during the small-scale manufacturing stage?
wholesalers and merchants
How is a country’s economy affected by improvements to the infrastructure?
The cost of distributing products and services decreases.
Which substage of the marketing process is primarily oriented toward subsistence?
the self-sufficient stage
How does marketing affect a nation’s economy?
It helps ensure that as the country produces more goods, consumers will want to buy them.
In the evolution of the marketing process, which marketing institutions are most likely to appear during the marketing stage?
specialized middlemen
In an underdeveloped country, marketers must
consider how much the market in that country has already been developed.
