Chapter 4 Smartbook Flashcards
In the context of International Marketing, culuture
Affects the way consumers prioritize the things they desire and the things they need.
Countries have been transitioning from agricultural to industrial to service economies. The result has been ____.
A drop in birthrate
_____ is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people, then transmitted from generation to generation.
Culture
Which of the following statements about Jared Diamond’s research regarding the influence of geography on international marketing is true?
He claimed that new ideas moved quickly from east to west than from north to south.
Which of the following statements about the origins of culture is true?
Historical events can affect technology, social institutions, culture, and behavior.
Which of the following statements regarding culture in international marketing is true?
The marketer’s interaction with the local culture determines whether the marketing will fail or succeed.
Which of the following types of governance crumbled in the 1990s?
Communisim
In what way is culture changing in most countries?
Smaller families are now favored
Which of the following best explains the effect of birth control techniques on men’s lives in the past 50 years?
They gave men more time to spend with their children
Which statement is true of culture?
It exists in the mind of each person
Which of the following is the geographical argument used by Jared Diamond to theorize why Euro-Asian cultures have sometimes dominated African and American cultures?
It was easier for ideas and information to travel over the Silk Road instead of crossing the Sahara or the Isthmus of Panama.
Interpersonal relationships are strongly affected by Blank______ such as family, religion, schools, the media, government, and corporations.
Social institutions
The emergence of cola brands such as Mecca Cola and Arab Cola in the Middle East in the 2000s is a reflection of which of the following?
Historic events affecting culture
Which of the following statements regarding the change in family as a social institution is true?
Women are delaying marriage, especially in Asia.
Which of the following types of governance competed for world dominance for most of the 20th century? (Check all that apply.)
- Democracy
- Communism
- Colonialism
- Monarchy
- Fascism
1, 2, 3, and 5
Before the birth control pill became widely available, men and women spent more time dealing with
Larger number of children.
Which of the following statements about social institutions and their effect on a country’s culture is true?
Religion has an enormous effect on a society’s values.
Which of the following statements regarding international marketing is true?
It is easier to communicate with consumers who can read and write than with people who can understand only symbols.
In which of the following ways do social institutions affect cultural values?
- They teach each new generation how to act in an acceptable way.
- They influence people to live in peace together.
- They place emphasis on setting of roles and status positions in society.
- They focus on individual family members rather than close-knit family units.
1 and 2
Which of the following have the greatest effect on values and culture?
- schools
- families
- the media
- the government
1, 2 and 3
In which of the following ways have the availability of birth control affected families throughout the world?
- More women are waiting longer to get married.
- The percentage of women aged 35-39 years who have never married has decreased.
- Many women are waiting longer to have children.
- Families have fewer children.
1, 3 and 4
Which of the following is not true about children’s changing media habits?
Children do not watch TikTok
Match each dimension (in the left column) with its corresponding feature (in the right column).
The individual/Collective Index = It focuses on self-orientation.
The Power Distance Index = It focuses on authority orientation.
The Uncertainty Avoidance Index = It focuses on risk orientation.
The Masculinity/Femininity Index = It focuses on assertiveness and achievement.
In most cultures, and infant’s first experience with a social institution other than the home is most likely to be
Religious
Cultures that score high on the Individual/Collective Index tend to
Embrace an “I” mentality
Which of the following statements about education as a social institution is true?
Nationwide literacy tends to help a country grow its economy rapidly.
Unlike a collectivist society, an individualistic society is one in which people
are connected to others, but only in a loose way.
What change has happened to American culture and social institutions?
People are spending time with media such as television and the Internet instead of socializing with their families.