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International Marketing > Chapter 1 SmartBook > Flashcards

Chapter 1 SmartBook Flashcards

1
Q

To help manage the natural fluctuations in markets, an international business executive should?

A

Have a broad portfolio of businesses

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2
Q

Which of the following are dynamic trends affecting global business today that will influence the future shape of international business?

A: The way internet and wireless communication readily takes place across country borders
B: The weakening influence of the World Trade Organization
C: The existence of new free trade agreements around the world
D: The need to manage the resources and global environment for future generations

A

A, C and D

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3
Q

Which of the following international situations affect U.S. businesses, even those not involved in international trade?

A: The political turmoil in the Middle East.
B: China’s changing economy.
C: The success of South Korean exports.
D: The economic and political power of the European Union.
E: The number of female CEOs in the Mexican economy.

A

A, B, C and D

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4
Q

International marketing strives to

A

Create plans for strategically competing in global markets.

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5
Q

In the context of international marketing, a relatively new problem facing the U.S. companies is

A

Competition from their global competitors in the United States.

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6
Q

In the context of international marketing and commerce, how can you deal with the natural fluctuations in markets?

A: Concentrate on specialized industries in the market.
B: Nurture reliable interpersonal and commercial relationships.
C: Avoid exporting, importing, and manufacturing abroad.
D: Build broad portfolios of businesses.

A

B and D

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7
Q

Which of the following statements is true of some large foreign companies that entered the U.S. market by exporting their products into the United States?

A

They eventually became so successful selling their products to the U.S. market that they decided to open manufacturing plants in the United States.

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8
Q

Which of the following is having a strong effect on global business and will continue doing so for the foreseeable future?

A

The many developing countries in Latin America, Asia, and eastern Europe that have adopted the free market system.

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9
Q

What is the fundamental difference between domestic marketing and international marketing?

A

Domestic marketing activities take place in only one country.

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10
Q

Which of the following is true of almost all American businesses today?

A

Their performance is at least partly influenced by events in other countries.

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11
Q

Which of the following statements is true about international marketing?

A

Marketers cannot control certain elements of marketing, such as competition, legal regulations, and consumer sentiment.

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12
Q

Which of the following statements is true about international marketing?

A

More and more companies have found that it has become a business necessity to participate in international markets.

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13
Q

Which of the following is a factor that complicates the international marketer’s task?

A

Each country that a company does business in will have uncontrollable factors that differ from those of other countries.

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14
Q

Which of the following statements is true regarding the internationalization of U.S. business?

A

U.S. companies are necessarily having to deal with foreign businesses, even within the United States.

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15
Q

A feature of the controllable elements of marketing decisions is that they…

A

Can eventually be changed if necessary.

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16
Q

Which of the following statements about U.S. companies and foreign firms is correct?

A

Many well-known U.S. companies have been bought or will be bought by companies in other countries.

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17
Q

Which of the following elements in international marketing are uncontrollable elements of the domestic environment?

A: Political and legal forces
B: Price and promotion
C: Economic climate
D: Competition

A

A, C and D

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18
Q

The performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit is known as
———– marketing.

A

International

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19
Q

A company’s ability to engage in capital investment depends a great deal on

A

Domestic economic vitality

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20
Q

Which of the following is an uncontrollable element of marketing decisions?

A

Competition

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21
Q

A U.S.-based multinational has its operations in a developing country. Owing to the election of a president with conservative trade policies in the host country, operations have been brought to a standstill. This scenario illustrates

A

Foreign environment uncontrollable

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22
Q

International marketing is more difficult than domestic marketing because international marketing

A

Must cope with a unique set of uncontrollable factors in each country in which it does business.

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23
Q

The level of technology is an uncontrollable element that can often be misread owing to the

A

Vast differences that may exist between developed and developing countries.

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24
Q

Which of the following is a best practice by a manager in international marketing?

A

Developing a marketing program that properly takes into account business climate uncertainties.

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25
Q

Which of the following is a typical consequence of companies having “alien status” in the context of international marketing?

A

It increases the difficulty of gauging changes in the international business climate.

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26
Q

Which of the following statements accurately describes domestic environment uncontrollables?

A

They can directly affect a foreign venture even though they are elements within a business’s home country.

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27
Q

International marketers

A

Base decisions and judgments about markets on a given perspective, and they need to be aware of what that perspective is.

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28
Q

When internal conditions deteriorate, a country can strengthen its domestic economy by

A

Imposing restrictions against foreign investment.

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29
Q

Successful international marketing depends on

A

Adjusting to how market environments differ from one another.

30
Q

Which of the following statements is true about foreign environment uncontrollables?

A

Determining how to adjust to a foreign environment uncontrollables is difficult because of unfamiliar cultural, political, and economic factors.

31
Q

A U.S.-based multinational set up a manufacturing plant in a foreign country. The international marketers assumed that the understanding of the concept of preventive maintenance for machinery was the same in the host country as in the United States. However, the general population that was hired lacked an adequate level of technical knowledge to maintain the plant equipment properly. Identify the element in the uncontrollable foreign environment that is illustrated in this scenario.

A

Level of technology

32
Q

Which of the following are the chief obstacles to being successful in international marketing?

A: Liberal trade policies
B: Domestic environment controllables
C: Ethnocentrism
D: The self-reference criterion

A

C and D

33
Q

Which of the following factors give a company “alien status”?

A: The business uses foreign labor supply.
B: The business avoids the use of local content in its products and services.
C: The business is controlled by foreigners.
D: The management of the business is unfamiliar with the culture of a host country.

A

C and D

34
Q

The belief that the way people in your own company or culture do things is the best way of doing them is known as

A

Ethnocentrism

35
Q

Which of the following statements is true about international marketing?

A

International marketers need to recognize that they will need to make cultural adjustments when working in foreign markets they do not know well.

36
Q

Click and drag on elements in order

In the context of international marketing, rank the following steps in a cross-cultural analysis that isolates the SRC influences in the correct order of occurrence, with the first step at the top.

A
  1. Define the business problem in terms of home-country cultural traits, habits, or norms.
  2. Define the business problem in terms of foreign-country cultural traits, habits, or norms by consulting with persons native to the target country.
  3. Isolate the SRC influence in the problem and examine it carefully to determine how it complicates the problem.
  4. Redefine the problem without the SRC influence and solve for the optimum business goal situation.
37
Q

______ refers to the efforts that international marketers make to foresee how foreign and domestic uncontrollable factors affect a marketing mix and then to implement appropriate changes to the mix.

A

Adaption

38
Q

Global Awareness

A

Concerns knowledge of world market potentials and global economic, social, and political trends.

39
Q

The unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions is known as a(n)

A

Self-reference criterion

40
Q

Which of the following help spur internationalization?

A: Large production capacities
B: Small home markets
C: Managers with good international connections
D: A strong history of traditional manufacturing

A

A, B and C

41
Q

Debra is a technical analyst at an IT solutions firm. She believes that co-workers who come from the same country and share her background have the best solutions to work-related problems. She always seeks the help of such co-workers when dealing with issues at work. In the context of obstacles to marketing, this scenario illustrates

A

Ethnocentrism

42
Q

True or false: In the no direct foreign marketing stage of international marketing involvement, unexpected orders from a foreign buyer can prompt interest in pursuing international sales.

A

True

43
Q

Jake, an international marketer, is creating a marketing program for a culturally diverse foreign country. To avoid errors in his decisions, he decides to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. He begins by defining his business goals in terms of home-country cultural traits and foreign-country cultural traits. Which of the following must he do next?

A

Isolate the SRC influences in the problem and examine them

44
Q

Which of the following statements is true about infrequent foreign marketing?

A

It can result from temporary surpluses in product caused by variations in production levels or demand.

45
Q

Successful international marketing depends on

A

Adjusting to how market environments differ from one another.

46
Q

Which of the following statements are true?

A: Global awareness is related to “cultural intelligence.
B: Global awareness is something that a successful businessperson in the 21st century does not need to have.
C: Global awareness includes intolerance toward cultural differences.
D: Global awareness includes a willingness to learn how cultures differ from one another.

A

A and D

47
Q

In the context of infrequent foreign marketing, which of the following is a feature of sales to foreign marketers?

A

Foreign sales can be made when surplus production makes goods available.

48
Q

Which of the following is most likely to achieve faster internationalization?

A

A company with high technology

49
Q

The infrequent foreign marketing stage

A

Does not call for a reorganization of the company organization or its product lines.

50
Q

Which of the following statements is true about a company in the no direct foreign marketing stage?

A

The company does not actively seek customers outside national boundaries.

51
Q

A feature shared by the no direct foreign marketing stage and the infrequent foreign marketing stage of international marketing involvement is that both stages

A

Are more reactive to circumstances than the other stages.

52
Q

True or false: The surpluses of product that result in infrequent foreign marketing are typically only temporary surpluses.

A

True

53
Q

At the regular foreign marketing level of international marketing involvement, a company has

A

Permanent production units for the production of goods and services for foreign markets.

54
Q

When a company is in the stage of regular foreign marketing, the company’s marketing

A

remains focused on operations and production for servicing its domestic market.

55
Q

A feature of infrequent foreign marketing is that it

A

involves selling products that are not expected to remain available to foreign buyers.

56
Q

Which of the following are features of companies engaged in international marketing?

A: They plan the production of products for various countries.
B: They lack permanent productive capacity for the production of goods and services for foreign markets.
C: They cease foreign sales activity when domestic demand increases.
D: They try to sell their products all over the world.

A

A and D

57
Q

Which of the following statements is accurate about infrequent foreign marketing?

A

It produces little financial return for the short duration of international sales.

58
Q

Which of the following statements are true of the global marketing stage of international marketing involvement?

A: Companies in this stage do not actively cultivate customers outside national boundaries.
B: Companies in this stage are involved in infrequent foreign marketing.
C: Companies adopt this stage once they cross the threshold at which more than half their sales revenues come from abroad.
D: Companies in this stage define market segments based on income levels and usage patterns.

A

C and D

59
Q

Which of the following is a feature common of the no direct foreign marketing stage and the infrequent foreign marketing stage of international marketing involvement?

A

They are not the result of plans developed specifically to expand a business internationally.

60
Q

True or false: The source of most of the problems that foreign marketers have with their marketing programs is the marketers’ unfamiliarity with their environment.

A

True

61
Q

Which of the following statements are true about companies engaged in regular foreign marketing?

A: They do not use foreign overseas intermediaries.
B: They focus their primary production on satisfying foreign market needs.
C: They may have their own sales force in important foreign markets.
D: They may employ domestic overseas intermediaries.

A

C and D

62
Q

In regular foreign marketing, an increase in overseas demand leads to Blank______.

A

setting aside part of what is produced for foreign sales

63
Q

Which of the following is a social globalization measure?

A

International Tourism

64
Q

A company becomes a multinational marketing firm when it

A

begins producing goods in countries beyond its home market.

65
Q

Companies treat both their home market and the rest of world as one market during the ______ stage of international marketing involvement.

A

Global Marketing

66
Q

Which of the following is a practice that international marketers should follow?

A

They should seek to understand the people and their culture in each country in which the marketers will implement a marketing program.

67
Q

At the regular foreign marketing level of international marketing involvement, a company has

A

permanent production units for the production of goods and services for foreign markets.

68
Q

Which of the following are social globalization measures?

A: foreign population
B: embassies in a country
C: telephone traffic
D: televisions
E: Internet users

A

A, C, D and E

69
Q

Companies are completely engaged in international marketing activities in the ______ stage of international marketing involvement.

A

International Marketing

70
Q
A

International Marketing (9 decks)

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