Chapter 9: Segmentation, Targeting And Positioning Flashcards
1
Q
Segmentation
A
Similar customer needs and wants are grouped within a market
2
Q
Market segments
A
Groups of similar needs and wants within a market
3
Q
Targeting
A
When a business decides which segments it wants to operate in
4
Q
Niche marketing
A
Particularly segment of the market
5
Q
Mass market
A
Meets the needs of a large proportion of the market
6
Q
Positioning
A
Identifies the benefit and price combination of a product relative to competitors
