Chapter 11: Setting Operational Objectives

Question 1

Operations management

Answer 1

Activities, decisions and responsibilities of the managing production and delivery of products and services

Question 2

Labour intensive

Answer 2

High proportion of labour in production is used compared to capital equipment

Hairdressing

Question 3

Capital intensive

Answer 3

Uses high proportion of capital equipment relative to labour

For example bottling process

Question 4

Supply chain

Answer 4

Series of activities involved in taking the resources to providing the final product

Question 5

Operations objective

Answer 5

Target sets for the operations function

Such as to improve the proportion of on time delivery’s by 5% within 2 years

Question 6

Competitive advantage

Answer 6

Superiority that a business has over its rivals that may allow it to achieve objectives

Such as increased market share or profitability