Chapter 9 (Sam) Flashcards
Fundamental problem of causal inference
the challenge that we face making causal inferences due to the fact that we cannot observe given cases in both their treated and untreated states.
Random Assignment
the challenge that we face making causal inferences due to the fact that we cannot observe given cases in both their treated and untreated states.
Experimental (treatment) group
a group of subjects exposed to the intervention of interest in an experiment; identical to the control group is all respects except that the control does not receive the treatment.
control group
a group of subjects randomly assigned not to receive the treatment in an experiment; identical to the treatment group in all other respects.
outliers
a case that differs significantly from the others in the distribution.
single-blind design
an experimental design in which subjects remain unaware of various types of information—such as whether they are part of the treatment, placebo, or control group—in order to reduce the possible bias that this information could induce.
double-blind design
a research design in which both the subjects and the research team are unaware of who receives the treatment and who receives a placebo; intended to reduce the risk of the researchers providing subjects with cues about how they should react and to control for bias in the data collection.
Experimental Context
The experimental context is where the experiment occurs: in a laboratory, over the telephone, online, or in the real world. Contemplation of the experimental context is crucial. For instance, it might be unwise to test whether subjects are responsive to the subtleties of a TV political advertisement if they are recruited in a mall while doing last-minute Christmas shopping.
placebo group
a form of stimulus that does not contain the precise treatment the researcher is testing; often takes a form similar to the experimental treatment without exposing subjects to the specific ingredient that is hypothesized to have a causal effect (e.g., a sugar pill); a type of control group in that it offers the experimenter a point of reference to estimate the treatment’s effect.
between-subjects design
an experimental design in which different subjects are randomly assigned to various treatment and control groups; causality is inferred based on post-treatment differences observed between these groups.
within-subjects design
an experimental design in which researchers evaluate subjects before and after exposure to a given treatment; may also involve comparisons made to the before and after observations of the control group; causality is inferred based on any differences observed between comparisons.
stimulus (stimmy uh)
the treatment(s)—often involving exposure to different forms of information—to which subjects in an experimental group are exposed.
factors (the parameters manipulated by the experimental design)
the parameters manipulated by the experimental design.
levels
the different possible settings for a factor.
factorial design
an experimental design where the researcher manipulates two or more factors simultaneously.