Chapter 8 Flashcards
Aggregate data
Grouped data for a specified geographic area.
Closed questions
In questions that include a full set of acceptable responses for participants to choose from.
Computer-assisted personal interviewing
Survey research in which responses are recorded onto a computer.
Coverage bias
A type of bias that occurs when a research sampling frame excludes particular groups.
Cross-sectional studies
A type of research design intended to gather empirical evidence on an entire population or a representative sample of the population at a particular point in time.
Interviewer effect
A situation in which a respondent provides the answer that he or she thinks the interviewer wants.
Longitudinal studies
Studies that interview the same respondents at different points in time in order to study change.
Metadata
The technical documentation that accompanies secondary data.
Microdata
Non-aggregated data that allows the researcher to consider individual units of analysis (such as individuals or households).
Non-response bias
The sampling error that occurs when survey respondents and non-respondents differ in an important way.
Official statistics
Statistics that governments and international organizations release to the public.
Omnibus surveys
Surveys that are not dedicated to examining one specific issue or to focusing on the concerns of only one sponsor but are more general in character and often involve multiple sponsors.
Open questions
Questions that are framed in such a way that respondents can state their position without any cueing from the researcher.
Paper and pencil interviewing
Survey research in which responses are recorded by hand.
Secondary data
Data that are not collected directly by the researcher. For example, official statistics and data gathered by other research teams.
