Chapter 7 Flashcards
Data saturation
The point at which interviews no longer provide a researcher with new relevant information.
Elite interviewing
Interviews involving individuals or groups with access to specialized information.
Field notes
Detailed descriptions of events observed during observation research.
Focus group
A form of qualitative research in which a small group of individuals are asked to discuss a specific product or issue at length and in depth.
Hawthorne effect
A phenomenon that occurs when subjects under observation alter their behaviour because of the researcher’s presence.
Interview framework
A written list of questions that the interviewer intends to ask the respondent.
Observational design
A research design in which researchers have not intervened to randomly assign a treatment but observe an event and analyze the data after the event has taken place.
Observation research
A research design in which the researcher observes actual behaviour; also known as field research or ethnography.
Observation schedule
A checklist for recording behaviour in observation research.
Obtrusive observation research
Observation research in which the subjects are aware that they are being observed.
Participant observation
An unobtrusive observation research design in which the researcher becomes part of the community under observation
Unobtrusive observation research
Observation research in which the subjects are unaware that they are being observed.
