Chapter 9 Flashcards
decision
The choice made from two or more alternatives.
problem
A discrepancy between some current state of affairs and some desired state.
opportunity
An occasion that gives rise to thoughts about new ways of proceeding.
rational
Refers to choices that are consistent and value-maximizing within specified constraints.
rational decision-making model
A six-step decision-making model that describes how individuals should behave in order to maximize some outcome.
bounded rationality
Limitations on a person’s ability to interpret, process, and act on information.
satisfice
To provide a solution that is both satisfactory and sufficient.
intuitive decision making
A nonconscious decision-making process created out of a person’s many experiences.
overconfidence bias
Error in judgement that arises from being far too optimistic about own’s own performance.
anchoring bias
A tendency to fixate on initial information and fail to adequately adjust for subsequent information.
confirmation bias
The tendency to seek out information that reaffirms past choices and to discount information that contradicts past judgments.
availability bias
The tendency for people to base their judgements on information that is readily available to them rather than on complete data.
escalation of commitment
An increased commitment to a previous decision despite clear evidence suggesting that decision may have been incorrect.
randomness error
The tendency of individuals to believe that they can predict the outcome of random events.
risk aversion
The tendency to prefer a sure gain of a moderate amount over a riskier outcome, event if the riskier outcome might have a higher expected payoff.