Chapter 9 Flashcards
1
Q
Define rational decision making model (1)
A
- six step decision model that describe how individuals behave in order to maximize some outcome
2
Q
What are the six decision model (6)
A
- define the problem
- develop the criteria
- weigh the criteria
- seek for alternatives
- evaluate the alternatives
- select the best alternative
3
Q
Assumption of the model (5)
A
- problem clarity
- known option
- no time or time constraint
- clear preference
- maximizing pay off
4
Q
How do people actually make decisions (3)
A
- rationality
- intuition
- judgement shortcut
5
Q
Define bounded rationality (2)
A
- weigh the alternatives
- limitation of a person ability to interpret, process, and act on information
6
Q
Define satisfice (1)
A
- solution on both satisfactory and sufficient
7
Q
Define intuitive (1)
A
- nonconscious decision making process created by person experience
8
Q
Define judgement shortcut (1)
A
- systematic bias and avoid difficult tradeoff, people tend to rely heavily on gut feeling and experience
9
Q
Define overconfidence bias (1)
A
- tendency arise when individuals are overly optimistic on one’s own performance
10
Q
Define anchoring bias (1)
A
- tendency that is fixate on initial information and failure to adequately adjust subsequent information
11
Q
Define confirmation bias (1)
A
- tendency to seek out information to reaffirm past choice and discount information that contradicts past judgement
12
Q
Define availability bias (1)
A
- tendency that person base their judgement on the information that is readily available rather than compete data
13
Q
Define escalation of commitment (1)
A
- increase commitment on previous decision despite clear evidence that suggest decisions may have been incorrect
14
Q
Define randomness error (1)
A
- tendency that people believe that they can predict the outcome of random events (superstition)
15
Q
Define risk aversion (1)
A
- tendency to prefer a sure gin of moderate outcome rather than riskier outcome, even if the riskier outcome has highly expected pay off