Chapter 9 Flashcards
Business objectives
What an organization expects to achieve over a set period.
Strategies
The actions that an organization takes to achieve its specific objectives.
Stakeholders
Individuals or groups with an interest in the future growth and success of the business.
Internal communications
Those that take place within the business.
Sideway communication
Involves the flow of information between people of similar status or position.
Informal communication
Channel does not formally follow the hierarchical organisation chart.
Grapevine
The unofficial and informal communication system which is superimposed on the formal network.
External communication.
Concerned with how a business communicates with and is viewed by organisations and people outside the business.
Persuasion
Presenting a message in a manner that causes someone else to support it.
Verbal communication
The written or oral use of words to communicate.
Written communications
Used by managers to pass on ideas and information inside and outside a business.
Electronic bulletin boards
Display screens places in foyers, lobbies and offices that present information direct from head office management.
Oral communication
Involves direct word of mouth.
Nonverbal communication
Any message they is not spoken or written
Body language
The use of gestures, facial expressions and postus to communicate
Visual communication
The use of symbols to communicate
Brand symbol or logo
Graphical representation that identifies a business product
Model
Simplified version of reality.
Media richness
Describes the ability of s communication method to best convey a message.
Communication barriers
Anything that distorts or interrupts the message and its meaning.
Filtering
When a sender manipulates information so the receiver will see it more favorably.
Information overload
An excess of information causing the reader to become overwhelmed and confused.
Perception
The process through which people select, organize and interpret information to create meaning.
Active listening
Aims to produce trust and cooperation and involves the listener remaining silent, but paying close attention to the mood and words of the speaker.
