Chapter 9 Flashcards by Allyssia Mcdonald

What are surveys?

Are instruments used to collect important information from individuals

How well did you know this?

Not at all

Perfectly

Companies that specialize in the construction and administration of surveys and analysis of survey data.

Survey research firms

How well did you know this?

Not at all

Perfectly

What are survey researchers?

People who design and conduct surveys and analyze their results

How well did you know this?

Not at all

Perfectly

Helps us determine cause and effect.

What research technique is this?

2pts

Experimental research technique
- Dependent and independent variables

How well did you know this?

Not at all

Perfectly

Helps us describe a situation or phenomenon.

2pts

Descriptive research techniques
- Majority of surveys

How well did you know this?

Not at all

Perfectly

A survey that is administered by the U.S. Census Bureau every 10 years.

What survey is this and how often is it done in Canada?

2pts

Decennial Census Survey
Canada every 5 years

How well did you know this?

Not at all

Perfectly

Are those that individuals complete themselves.

Self-administered surveys

How well did you know this?

Not at all

Perfectly

Mailed to respondents with instructions for completing and returning them.

Mail surveys

How well did you know this?

Not at all

Perfectly

Administered by a facilitator in person for respondents to complete in the presence of the facilitator.

Individually administered surveys

How well did you know this?

Not at all

Perfectly

Are surveys that involve direct contact between the survey researcher and the respondents in person or by phone.

Personal interviews

How well did you know this?

Not at all

Perfectly

What are non-sampling measurement errors?

Errors associated with the design and administration of the survey

How well did you know this?

Not at all

Perfectly

What is item non-response rate ?

The frequency with which an item or question was not answered

How well did you know this?

Not at all

Perfectly

Administering a survey to a representative subset of the population. Refers to the number of people needed to represent the target population accurately.

Sample size

How well did you know this?

Not at all

Perfectly

What is probability sampling?

A type of sampling that uses statistics to ensure that a sample is representative of a population

How well did you know this?

Not at all

Perfectly

Every member of a population has an equal chance of being chosen as a member of the sample.

Simple random sampling

How well did you know this?

Not at all

Perfectly

Is used when it is not feasible to list all of the individuals who belong to a particular population and is a method often used with surveys that have large target populations.

Cluster sampling
Heterogeneous within clusters, homogeneous between clusters
Divide population into clusters/naturally occurring groups (schools, hospital, companies) and then randomly select from each of these clusters to create the sample.

Is a type of sampling in which not everyone has an equal chance of being selected from the population.

Non-probability sampling

The survey researcher uses any available group of participants to represent the population.

Convenience sampling

Members of the population are classified into strata or categories (gender, age, region etc), and then a random sampling technique is used to select participants from within the strata in the same proportion as they exist in the population being studied.

Stratified random sampling
- Homogenous sub groups/within (strata), heterogeneous between strata

What type of sampling is this a weakness of?
- Participants are likely not representative of the entire population
- The results likely cannot be generalized to the population

Convenience sampling

What type of sampling is this a weakness of?

Subjects in the naturally occurring groupings may not be equivalent, making it hard to interpret study results.

Cluster sampling

What type of sampling is this a weakness of?

It is not always practical to randomly select individuals from the population.

Stratified sampling

What type of sampling is this a weakness of?

It can be time - consuming
It is not always practical or feasible to randomly select individuals from the population

Simple random

What is homogeneity of the population?

How similar people in your population are to one another.

What is sampling error?

When your sample does not represent what it is supposed to/ the population accurately

What is response rate?

The number of individuals who responded to the survey divided by the total number of individuals to whom the survey as sent.

Computation of statistics that summarize individual question responses. What are some examples.

Univariant analyses Ex- frequencies, percentages, means, modes, medians

Are errors that are associated with how a survey performs in a particular population.

Measurement errors

Whereas psychological tests focus on ______ outcomes, surveys focus on ______ outcomes. A. group; individual B. individual; group C. specific; broad D. broad; specific

B. Individual; group

The results of psychological tests are often reported ______, and the results of surveys are often reported ______. A. as an overall derived score; as an overall derived score B. at the question level; at the question level C. as an overall derived score; at the question level D. at the question level; as an overall derived score

C. as an overall derived score; at the question level

According to your notes, what is the most popular type of survey software? A. software purchased at a store selling electronics B. software available on a company’s server and accessed over the Internet C. software accessed over the Internet and downloaded onto a personal computer D. software purchased through educational institutions at discounted rates

B. software available on a company’s server and accessed over the Internet

______ research techniques help us to determine cause and effect, and ______ research techniques help us to describe a situation or a phenomenon. A. Empirical; scientific B. Scientific; empirical C. Descriptive; experimental D. Experimental; descriptive

D. Experimental; descriptive

What rating scale would be most appropriate for responding to a survey question that asks, "How much time should a student study each week for an undergraduate college course?" A. A: not much; B: a little; C: an average amount; D: a lot; E: almost always B. A: 0–30 min; B: 31–60 min; C: 61–120 min; D: more than 120 min C. A: 0–1 hr; B: 1–2 hr; C: 2–3 hr; D: more than 3 hr D. A: below average; B: average; C: above average; D: no opinion

B. A: 0–30 min; B: 31–60 min; C: 61–120 min; D: more than 120 min

Why is the following survey question inappropriate? “Did you enjoy watching and listening to the CD of the concert?” A. The question is not specific about which concert. B. The question is not in context. C. The question is a double-barreled question. D. The question is not in correct syntax.

C. The question is a double-barreled question.

Imagine you are preparing a survey instrument. Which one of the following should you NOT include in your survey? A. headings and subheadings to guide the respondent B. bold typeface to emphasize key points C. casual font to capture the attention of the respondents D. adequate white space to make the survey look more inviting

C. casual font to capture the attention of the respondents

What is a sample? A. a group of respondents who may receive the survey B. a representative subset of the population C. those respondents who return the survey D. all respondents in the target audience

B. a representative subset of the population