Chapter 9

Question 1

What is social computing

Answer 1

IT that combines social behaviour and information systems to create value

Question 2

what is Social commerce

Answer 2

the use of social computing in business

Question 3

Benefits and risks of social commerce

Answer 3

• benefits to customers
• benefits to businesses
• risks of social computing

Question 4

Collaborative consumption

Answer 4

collaborative production, crowdfunding, peer to peer lending

Question 5

Social Computing In business: shopping

Answer 5

• Ratings, Reviews, and Recommendations
• Group Shopping
• Shopping Communities and Clubs
• Social Marketplaces and Direct Sales
• Collaborative Consumption

Question 6

Social Computing in Business: Marketing

Answer 6

• Advertising, including social advertising

-Market research, including social intelligence and conducting market research using social networks
o Using Facebook for Market Research
o Using Twitter for Market Research
o Using LinkedIn for Market Research

• Conversational Marketing

Question 7

Social Computing in Business: Customer Relationship Management

Answer 7

• Conversational commerce: uses messaging apps
• Chatbots: interactive software that can conduct simple
  conversations
  o Notification assistants
  o Frequently asked questions (FAQ)
  o Contextual assistants
  o Personalized assistants
  o Autonomous organization of assistants

Question 8

Social Computing in Business: Human Resource Management

Answer 8

• Recruiting
• Onboarding
• Employee Development
• Finding a Job