Chapter 8 - Entrepreneurship leadership Flashcards
Entrepreneur
someone who identifies opportunities to exploit for the realisation of profit
Leadership
the ability to influentially lead people towards a desired vision
Entrepreneurship leadership
Renko, El Tarabishy, Carsrud, & Brännback (2015)
defines entrepreneurial leadership as leadership that entails influencing and directing the performance of
group members toward the achievement of organisational goals that involve recognising and exploiting entrepreneurial opportunities.
Essence of entrepreneurship
Entrepreneurial leadership goes beyond organising people from a ranked chain of command position. While it can be said that the position of the leader legitimises their voice, entrepreneurial leadership recognises the importance of knowing
individual skills and pursuing the goals of the business in an opportunity-driven way.
Entrepreneurial leadership creates an environment for followers at all levels in the business, to influence business decisions by promoting creativity,
proactiveness and the spirit of shared responsibility. Entrepreneurial leadership often emerges when the business attains a level of formalisation.
For an entrepreneur to be successful in this endeavour, they need to develop a compelling vision forthe business.
Vision
The vision of a business describes the ultimate picture of the future that business strives to create. A good vision allows followers to interpret their role in realising
this desired future for the business. A good vision is a tool that can be used to:
Further develop the mission and goals of the business
Understand the position of the business in the existing environment
Distinguish the business from other similar businesses
Provide direction for the followers
Inspire followers to take action
Guide planning in the business
Attract like-minded followers to the business.
A vision is often left to interpretation, which means that people will understand it differently. It is important that the vision of the business is supported by the
mission and business goals so that followers’ behaviour is better aligned to the desired future of the business.
Mission
The mission of the business describes the current activities that the business is involved in. The mission if often generated from the vision of the business. Unlike the vision, the mission explains more explicitly the activities of the business. The mission of the business should answer the following questions: What do we do? How do we do it? Why are we doing it? Who are we doing it for? Why is it important to do it? What difference does what we do make?
Goals
Goals direct action in the business. Business goals are derived from the mission statement of the business. These goals should not be set too broadly as this makes them difficult to measure. Niewenhuizen (2008)
advises that goals must be clear, specific, measurable and realistic. Setting vague goals makes it difficult to achieve them.
For example, a goal like ‘To make our first R1 million’ is too vague. A better set goal would be: ‘To make our first R1 million in 18 months by hiring three more sales people’. Clear, specific and measurable goals help measure progress and keep track of events affecting the business. Entrepreneurial leaders and followers need to track their progress in terms of the goals they have set for themselves and adjust their goals if need be.
Effectuation
In contrast to goal setting at the onset of business development is effectuation.
Effectuation is entrepreneurial thinking that is the opposite of causal thinking used in highly unpredictable environments, which proposes working with available means to create a desired effect instead of setting goals at the onset.
Entrepreneurial leaders do not know it all and cannot always predict the future. Even though they pursue risk actively, entering new and unfamiliar territory may
be challenging for the entrepreneur who often has to work with limited resources.
Effectuation may be seen as the opposite of causal behaviour where often the results are predictable. The effectuation theory proposes that entrepreneurs start
with an idea and a few resources and create business ventures as they go along.
For this reason, it is difficult to set goals in the beginning as there is no predetermined path because of uncertainties and entrepreneurs are not pursuing
a specific goal (Stokes, Wilson & Mador, 2010)
Advantages of effectuation
Processes are not directed at the achievement of one goal but various goals.
Effectuation starts from understanding entrepreneurs’ characteristics such as their traits, tastes and abilities as well as what they know and their social networks.
Effectuation is especially effective where human action is important in shaping the future.
Effectuation is useful when aiming to enter international markets and the environment difficult to predict.
Effectuation is concerned with both the individual and the business and not just the business.
Decisions using effectuation are based on interactions with others inside and outside the organisation.
Entrepreneurial values
Entrepreneurial leaders need to develop a set of codes by which they do business. Entrepreneurial values are the fundamental beliefs in the entrepreneurial venture
that guide behaviour and actions. Entrepreneurial values set the moral tone for what is right and wrong in the entrepreneurial venture. Entrepreneurial values
should be embodied in entrepreneurial leaders and the followers they choose for their entrepreneurial venture.
Entrepreunerial values continued
Honesty: Honesty in business creates trust in relationships. Entrepreneurial leaders should not distort the truth even if it means that they own interests are compromised.
Reliability: If entrepreneurial leaders are not reliable, then stakeholders cannot trust their products. Entrepreneurial leaders should deliver on their
promises and contractual obligations in order to maintain reliability amongst their stakeholders.
Fairness: The entrepreneurial leader should act in a way that ensures that the rights and interests of others are considered. They should not discriminate
anyone on the basis of race, gender, religion or sexual orientation.
Consistency: When faced with similar situations, entrepreneurial leaders should be counted on to take the same decision time and time again. Exceptions to rules should be kept at a minimum.
Loyalty: Entrepreneurs should not place their own interests above those of other people in the venture. However, loyalty should not be used as an excuse
for unethical behaviour. For example, practices such as nepotism, favouritism and unethical procurement should not be allowed underthe veil of ‘ethics’.
Business ethics
Business ethics are the rules of moral values that guide decision-making and stakeholder understanding of the difference between right and wrong (Hatten,
2016). In an entrepreneurial venture, the entrepreneurial leader sets the standard for
acceptable and unacceptable behaviour. This is determined through consistent examination and demonstration of what constitutes tolerable and non-tolerable behaviour. Business ethics focuses on the responsibility of the organisation towards stakeholders and the underlying values that impact on the behaviour of the individuals in the workplace (Bendeman, 2014).
Ethical culture
Ethics are not always explicitly stated but often observed through actions and behaviours. It is for this reason that the entrepreneurial leader should lead by
example. The way a small business conducts its business can make or break it in the eyes of its stakeholders. Ethics are also important in ensuring the
sustainability of the entrepreneurial venture.
Code of ethics
In small entrepreneurial ventures, entrepreneurial leaders might not see the importance of formally documenting the ethical guidelines of the entrepreneurial venture. Unlike larger organisations, the entrepreneurial venture might not have
an ethics officer who deals solely with the organisation’s ethics. This responsibility of steering ethics often rests on the entrepreneurial leader.
Developing a code of ethics can assist the entrepreneurial leader to guide and reinforce ethical behaviour with stakeholders. A code of ethics is a formal statement of what a business expects regarding ethical behaviour. This formal document can also serve as a guideline for which behaviours are acceptable and
which are unacceptable (Hatten, 2016).
Structure for the code of ethics
Bendeman (2014) suggests the following structure of the code of ethics:
Preamble: Written by the leader based on the values of the business
Application of the code: Section indicating to whom the code applies
General obligations: Commitments and general duties to which the business is bound
Specific issues: Various risk areas identified within the specific industry
Specific stakeholders: Indicate specific guidelines for behaviour when dealing with various stakeholds.