Chapter 8 - Business Stategy Flashcards
Strategic Management
Analysis of the current business situation, setting long-term objectives, deciding on business strategies to achieve them and then implementing these strategies.
Strategic Analysis
The process of conducting research into the business environment and into the business itself, in order to help identify future strategies.
Strategic Choice
The process that leads to a decision to choose a particular strategy from various alternatives and the techniques used to help make the choice.
Strategic Implementation
The process of planning, allocating and controlling resources to support the chosen strategy.
Analysis
1) Blue Ocean - Red Ocean
2) Situational Analysis ( Scenario Planning )
3) SWOT
4) PEST
5) Porters Five Force
6) Boston Matrix
7) Core Competencies
Blue Ocean And Red Ocean
**Blue - **
1) Untapped
2) Entrepreneurs Find Market Gap
3) Not a lot of competition
4) Risks are high
5) Price Skimming
**Red - **
1) Saturated
2) USP of products
3) High competition
4) Copyrights
5) Penetration Pricing, Slow Profits
Situational Analysis / Scenario Planning
- Business Creates Scenarios
- Possible External Factors
- Contingency Planning
SWOT
S - Strength
W - Weakness
O - Opportunity
T - Threat
- Strength Overcomes Weakness
- Opportunity Overcomes Threats
PEST
P - Political And Legal Factors - Cash Withdrawals
E - Economic Factors - GDP, Appreciation and Depreciation, Inflation
S - Social Factors - CSR, Raw Materials, Surrounding community
T - Technological Factors - New Tech - Competitors get better tech
Boston Matrix
Star - High Market Share : High Market Growth ( Ideal Situation )
Cash Cow - Low Market Growth : High Market Share ( Not sustainable in long run )
Problem Child - High Market Growth : Low Market Share ( Has Potential to become star )
Dog - Low Market Share : Low Market Growth ( Bad for business and risk )
Porters Five Force
1) Threats From Substitutes
2) Threats From Entry
3) Bargaining Power Of Buyers
4) Bargaining Power Of Suppliers
5) Industry Rivalry
Core Competency
Core Product of business
Choice
1) Ansoffs Matrix
2) Force Field Analysis
3) Decision Tree
Ansoffs Matrix
1) Market Development - Existing Product : New Market
2) Market Penetration - Existing Product : Existing Market
3) Product Development - New Product : Existng Market
4) Diversification - New Product : New Market
Force Field
- Agenda In the middle
- For on one side
- Against on another sid
- which ever is better is chosen