Chapter 8 Flashcards
1
Q
Benefits of Brand Equity
A
- Perceived Quality
- Brand Connections
- Brand Loyalty
2
Q
Branding Strategies
A
- Stand-alone or Family Branding
- National or Store Branding
- Licensing
- Co-branding
3
Q
Brands created to be separate from a company brand that can insulate the company if there is a problem with the brand
A
Stand-alone Brands
4
Q
Products created, manufactured, and marketed by a company and sold to retailers around the country and the world
A
National Brands
5
Q
Brands created by retailers for sale only in their store locations
A
Store Branding
6
Q
Package Objectives
A
- Protect
- Communicate
- Promote Usage
7
Q
Labeling Requirements
A
- Legal
- Consumer
- Marketing
